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Showing posts from 2011

QR codes, a step-by-step guide

QR code technology was created in 1994 by Japanese corporation Denso-Wave, initially QR codes were developed to track parts in vehicle manufacturing, though we have seen a resurgence in recent years in the realm of advertising.

I always thought Wiki code, would have made a better ‘less techy’ name for the common QR code, either way if you would like to know how to make them, follow the guide below and you’ll be creating them in no time.
According to statistics, the most popular operating system used to scan QR codes in Australia is a bit of a tight rope between Apple iOS and Android. The Apple iOS (iPhone) being the most popular, followed closely by the Android 4.0 (Linux system).
As the popularity of QR codes in marketing grows in Australia, as will the reliance of using this medium as a quick and easy way to move dynamic content and material.
Why use QR codes? We talk a lot about the social media revolution, think of QR codes like the content revolution, it’s a crisp and creative way to…

4 things to do first on social media

You have a website, now what?
It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first.
So below are 4 things to take care of first, on social media:
1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing).

Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here.

2. Get a copy of your company’s social media guidelines:
A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks.

3. Ask yourself thre…

Become your case study

Some say that if you wait until there is another case study in your industry or a case study at all, you'll be too late.

If you can find the perfect case study, use it!
Long ago, when modern day social media was merely crawling into our lives it was strange that management was still asking for a case study. Their requests were so specific that what they were actually looking for was a case study on either a competitor or ideally, one on their OWN COMPANY...umm ok?!

Risk for reward
In 2008 when I put the concept of social media forward to the executives of a major plaintiff law firm. It was a relatively new concept for most businesses; in fact many individuals in Australia were still in the experimental phase of it all. So anyway, I was asked for a case study to support the brief 2 page strategy on how social media (Facebook & YouTube in this instance) would work for them and how it would work for an Australian law firm. I can positively tell you, that in 2008, this case study did