Skip to main content

Posts

Showing posts from October, 2011

Become your case study

Some say that if you wait until there is another case study in your industry or a case study at all, you'll be too late.

If you can find the perfect case study, use it!
Long ago, when modern day social media was merely crawling into our lives it was strange that management was still asking for a case study. Their requests were so specific that what they were actually looking for was a case study on either a competitor or ideally, one on their OWN COMPANY...umm ok?!

Risk for reward
In 2008 when I put the concept of social media forward to the executives of a major plaintiff law firm. It was a relatively new concept for most businesses; in fact many individuals in Australia were still in the experimental phase of it all. So anyway, I was asked for a case study to support the brief 2 page strategy on how social media (Facebook & YouTube in this instance) would work for them and how it would work for an Australian law firm. I can positively tell you, that in 2008, this case study did