Wednesday, 2 November 2011

4 things to do first on social media

You have a website, now what?

It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first.

So below are 4 things to take care of first, on social media:

1. Get access:
Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing).

Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here.

2. Get a copy of your company’s social media guidelines:
A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks.

3. Ask yourself three questions first:
What is your strategy? What do you want to achieve? What is the ideal situation in your view? So, if social media can’t help you achieve your core marketing objectives, then maybe there is no place for it in your strategy at all.

4. Get stuck into some digital exploration:
Companies of all sizes, should know what people are saying about their brand. There is a range of free tools to measure, monitor and listen to what people are saying about you and your brand a couple good ones are:
- http://www.socialmention.com/
- www.boardreader.com

And finally remember, the biggest mistake we see companies make when they first hit social media, is to think about it "as a channel to push out information."

THE MORAL:
The concept of 'word of mouth' has been a part of business since we as humans have been doing business and in essence, this is exactly what social media is…amplified, so this transforms to world of mouth. As far as social medal goes, if you want to see the value in it, USE IT!