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Showing posts from April, 2012

Facebook Pages vs Facebook Groups: Which should you use?

This is one of the easier questions to answer, but as with most things, there is no hard and fast rule, it really is a case by case scenario thing.

Facebook Pages
After people tried (and failed) to initially connect with their favourite brands, bands & people, Facebook created Pages i.e. Nike, Coca-Cola, Apple & Lady Gaga all have a ‘Facebook Page’ associated to them; not a ‘Facebook Group’. If you’re an administrator of a Page, then, when you make posts, they are done on behalf of the brand i.e. Coca-Cola posted – "Let's catch up over a coke."



Pages, the go for Corporates
Pages are indexed by external search engines i.e. Google, as per a public Facebook profile while Groups on the other hand, are not. Access to a Page, can only be restricted by certain demographics such as age, location, etc.

Create a Facebook Page: www.facebook.com/pages/create.php


Groups work a little different, let start with an example here; I recently created a Facebook Group for high-school a…