Monday, 28 May 2012

Facebook will change the face of mobile marketing




After having spent a few weeks in New York City and having spoken to some of the greatest minds in social media, search, tech start-ups, management and generally digital marketing (not to mention Mayor Bloomberg); what amazed me most was peoples inability to give credit where credit was due as far as Facebook was concerned (with the exception of David Karp, Founder of Tumblr).

Maybe it's just easier to pick on the elephant in the room, just like Nike was picked on in the 90s for using child labour, when Reebok, Adidas and Puma were all doing the exact same thing...or maybe it’s just ‘in/cool’ to bag Facebook; either way, I don’t agree.

So, Facebook went public on May 18 and it wasn't nearly highlighted enough about the point that this was a 'little old' tech start-up that just got valued at $100 billion; kudos to Facebook I say.

Facebook have a perceived ‘problem’ where they aren’t sure how – for the time being – they’re going to monetize mobile. This is possibly a great problem for them to have…for the industry anyway. Facebook have some great minds working there and it’s only a matter of time before they figure it out (if they want to) and when they do, be sure that they will change the face of mobile marketing/advertising forever…until the next best thing.


THE MORAL:
FACEBOOK KNOWS WHAT THEY'RE DOING; IN THE CASE THAY DON'T THEY'LL HIRE SOMEONE WHO DOES...INVESTORS & FANS, HAVE FAITH. 



Some stats on social media platforms that have gone public:
 Source: Yahoo Finance via KPCB, Bloomberg, FactSet, data as of 5/29/12

Tuesday, 8 May 2012

Internet week – NEW YORK CITY

#IWNY - [MAY14-21]

So, I've been lucky enough to have been asked (umm, obviously accepted) to go to New York City for 2012 Internet Week..! Internet week I'm told, (and according to my research) is everything digital marketing and more on steroids!

Very very excited to be in the mix and more importantly it'sactually quite more exciting to be working for a company that's not only hungryto learn what new tools, techniques and best practices are floating around theworld, but are willing to allow me to go on a quest to find out!

Seriously looking forward to bringing back some big gems; not only for my employer, but for you! I mean, how often do you get to go to the city that is the epicentre of well...everything; with the objective to look beyond the holiday goggles and sponge it all up.

Event I’m MOST looking forward to:
The 7th Annual Conversational Marketing Summit
Working for a product based B2B, still reliant on print, this might be what the doctor ordered, though with an additional price tag of over $1K, it better deliver!

Event I’m LEAST looking forward to:
SEO for Bloggers
It starts at 6AM…that’s all.

Stay tuned people!