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Thrilled to celebrate Mashable's third annual Social Media Day 2012 ! Mashable launched the event in 2010 as a way to recognise the digital revolution happening right before our eyes. The great thing is...you're invited! Join fellow social media enthusiasts by hosting or attending a Social Media Day Meetup in your local area. There are 492 cities celebrating Social Media Day 2012 , stretching across 1,636 Mashable communities. > Click to find your local meet up. I'll be attending the Melbourne meetup in Richmond @ Inspire9, 1/41 Stewart St, Richmond 3121 and very much looking forward to it as a possible debrief after last month's Internet Week New York . View more on the Richmond, Melbourne meetup and RSVP here . THE MORAL: SOMETIMES, CONNECTING WITH A NETWORK IS BEST DONE IN PERSON.

At approximately 9pm AEST last night, Melbourne, Australia experienced an earthquake that was recorded at 5.4 on the Richter scale. As people turned on the TV, went to news sites, trolled Google and even attempted to call family members for confirmation, their shaky suspicions remained just that. In comes Facebook & Twitter to the rescue; providing a stable source of information, one didn’t have to check what the trending topics were, it was obvious, Melbourne had just experienced one of its largest earthquakes in History and we found out (virtually immediately) as a result of social media. Though the cause is unknown, some reports went as far to say it was the stress on the earth as a result of hydraulic fracturing a.k.a. mining; though it’s likely it was just one of those things... The cause at this stage was irrelevant; Melbourne and even other parts of the world had some fun with the possible causes. Here are some Twitter & Facebook reactions I found amusin