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Showing posts from February, 2013

Online vs An In-store Experience

Guest Blogger: 
Styliana, Founder of White Vanilla Concepts

As a marketing manager and lifestyle blogger one of the things I enjoy, is thinking about consumer behaviour, upcoming young designers and their brand stories.  
It was no surprise, when I recently visited my hairdresser and the discussion quickly turned to business. "If you could get a haircut online, I'd be out of business." he said…how interesting. So, the conversation ended 40 minutes later, and my argument was that if you create a lasting customer experience, you won't lose any customers!
Online - the fad that won't go away It's no secret that online shopping is trending, however shop front stores with a dynamic client experience will always have a place in retail. Every day I analyse, create and design brands for small businesses; what I have noticed in the past year is how consumers are attached to something more than just a cheap price tag and a seamless transaction.  Online has no doubt redefi…