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Showing posts from February, 2014

Did Samsung finally get it right?! (an Apple story)

I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society.

Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, "Samsung, you finally got it right!".
Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, "Thank you Samsung", followed by "What is my verse going to be?".
The ad concludes with the following...

“...Apple. I should have known.” I whisper.
Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad?
The transcript: "We don't read a…