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Showing posts from July, 2014

The Marketing Funnel - Brand & Value Proposition

In my opinion, educating people about your brand and value proposition at every stage of the marketing experience/funnel, is just as important as conversion, in fact more so. Many B2B and even B2C marketers however, struggle to see past the 'what does this mean for sales' angle, which is of course the easier measurable to side with.
The Funnel
In essence 'the funnel' is about: marketing, automation, lead management, demand generation and lastly sales.


TOP Attract - to draw potential customers towards you Increased brand awarenessTargeted display / banner advertingDelivery of messaging and value proposition (VP)Drive website trafficEducate (brand & VP)MIDDLE
Engage & Nurture - a series of communications to help the person know, like, follow and trust you: Drive content engagementSocial advertisingBoost form conversions & harvesting relevant detailsIncreasing page views & visitsEducate (brand & VP)BOTTOM (it’s OK to talk 'sales' now)
Sell - establish…