Wednesday, 14 January 2015

Wait...I want to see this ad - Seek’s 'Make it count' campaign


I'm continuously on the look-out for creative ads on YouTube that inspire me not to choose the 'skip ad' option; more so, those that actually get me to click through and be glad I did.

New in 2015, SEEK have partnered with Clemenger BBDO (the mob also responsible for MYER's very fresh 2014 'Find Wonderful' campaign) to inspire Australians to reflect on their current career and move closer to that, which inspires them. After all, we only spend about 13 years at work...so make it count.

Watch the Full SEEK ad

The accompanying interactive tool that's been created, displays the key campaign messaging in an interesting way, have a look, it's pretty cool.

Launch the SEEK interactive tool

It's a tough gig for agencies trying to tailor an already existing ad for YouTube, especially knowing that people typically use those 5 seconds to position their mouse or finger over the 'skip ad' option ready to pounce. 

Though this is a magnificently clever campaign, I wonder if it will actually inspire people to use SEEK to find their passion, or simple get them to seek their passion using other tools like Linkedin et al? 

THE MORAL
LIKE ANY CONTENT OR MESSAGE, THE BEST PERFORMING WILL ALWAYS BE THAT, WHICH IS TAILORED FOR THE CHANNEL AND AUDIENCE. SEEK, WE SALUTE YOU.