Skip to main content

Become your case study

Some say that if you wait until there is another case study in your industry or a case study at all, you'll be too late.

If you can find the perfect case study, use it!
Long ago, when modern day social media was merely crawling into our lives it was strange that management was still asking for a case study. Their requests were so specific that what they were actually looking for was a case study on either a competitor or ideally, one on their OWN COMPANY...umm ok?!

Risk for reward
In 2008 when I put the concept of social media forward to the executives of a major plaintiff law firm. It was a relatively new concept for most businesses; in fact many individuals in Australia were still in the experimental phase of it all. So anyway, I was asked for a case study to support the brief 2 page strategy on how social media (Facebook & YouTube in this instance) would work for them and how it would work for an Australian law firm. I can positively tell you, that in 2008, this case study did not exist; in fact, no other Aussie law firm had signed up to Facebook at all! Some second tier law firms were dabbling in Wikipedia, which was great, but no Facebook, a little YouTube, but not a great deal.

They asked for a case study, and...I gave it to them.

I sold the concept of "Let's BE the case study", in the form of "how about I just go ahead and create a...proof of concept..?" and thankfully it worked!

So yes this great Australian law firm, which I love with all my heart was not only the world's first law firm's to be listed on the stock exchange, but they were also the first Australian law firm to have a presence on social media as we know it today.

This may not have been the first chapter in my legacy, but it was a big chapter at the time; a bigger chapter for the firm that was, and the one that is.

The moral:
Become your case study and NEVER be afraid to experiment with your marketing, the WORST that can happen, is that you get a case study out of it.

Popular posts from this blog

Privacy, the New Cryptocurrency?

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al?
To understand that, we need to understand why people spend so much time on sites like Facebook.
5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking informationInterpersonal communicationSelf-expressionPassing timeEntertainment
Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand.
Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking isn't a strong suit, yet. The thing …

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 
After watching a robust panel discussion about the future of work last week, it got me thinking...
Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.
If intelligence is compulsory, is consciousness nonessential...?
The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let&#…