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Showing posts from August, 2020

Why isn't VOICE tech in your digital strategy..?

It's crazy that Amazon Alexa and Google Home still seem kinda new to many, the reality is though, voice technology dates back to the 1950s. However, it hasn’t been until the early part of the twenty-first century that we have really seen voice technology come into its own with huge leaps in computing power, vast amounts of data, advancements in AI and machine learning and investments from large enterprises. New innovative uses for voice-activated technology are seemingly ensuring a strong case for incorporating it in digital strategies. Being such a frictionless form of tech and improving all the time, it’s not hard to see why.  What do we mean by voice marketing? So, we know Alexa, Google Home, Siri, Cortana and their siblings have become everyday technology in the last few years, but voice marketing is about understanding how consumers use them. Currently, 50% of online searches are made via voice with almost 20% of browsing sessions being screenless! Businesses who want to remai