The Nutshell

In a nutshell...

My name is Nondas and I currently provide strategic advice, insights and run an array of campaigns in the digital space and have been in the industry for a tad over 15 years.

I've had the pleasure of working on some exciting projects and love the autonomy and ongoing thirst for knowledge and research that this line of work demands.

I love stats and have a sort of weird thing where I can remember obscure stats relating to a brand or report that I worked on, like 6 years ago.

I don’t profess to know it all by any means; this, sort of personal blog, is simply the channel I use to share my thoughts, beliefs, and experiences. Some may be of interest to you, others, not so much.

Power song

While working at Nike, we had a campaign going for a while that inspired us to think of our power song. In essence, the song you would have play on your iPod (yes, I'm old, but at least I didn't say walkman... which I also owned lol), when you needed a little lift. This is sort of along that theme. If I could start with a song every morning, it would either be Queen's - Don't Stop Me Now or MJ's Man in the Mirror. My song while at Nike, Nessun Dorma by Pavarotti.

Biggest strength

Strategy, passion, positivity and squats. Yes, squats, I was a good pro sprinter once...

Biggest weakness

Time spent researching, going all in, mumma's cooking.

My superpower

My handshake, try me!

Most important in the workplace

Easily has to my positivity, influence on culture & empathy. Much easier said than done, sadly.

Alternative career path

Either partner to Tony Robbins, Andrew Banks (from Shark Tank AU) or a mechanic of some sort, I love learning how to make machines work.

@iNondas

Have we met?

I'd love to connect on Linkedin.

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...

Digital Detox - My digital diet

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if wifi was available - I would get my dige...

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