The Nutshell

In a nutshell...

My name is Nondas and I currently provide strategic advice, insights and run an array of campaigns in the digital space and have been in the industry for a tad over 15 years.

I've had the pleasure of working on some exciting projects and love the autonomy and ongoing thirst for knowledge and research that this line of work demands.

I love stats and have a sort of weird thing where I can remember obscure stats relating to a brand or report that I worked on, like 6 years ago.

I don’t profess to know it all by any means; this, sort of personal blog, is simply the channel I use to share my thoughts, beliefs, and experiences. Some may be of interest to you, others, not so much.

Power song

While working at Nike, we had a campaign going for a while that inspired us to think of our power song. In essence, the song you would have play on your iPod (yes, I'm old, but at least I didn't say walkman... which I also owned lol), when you needed a little lift. This is sort of along that theme. If I could start with a song every morning, it would either be Queen's - Don't Stop Me Now or MJ's Man in the Mirror. My song while at Nike, Nessun Dorma by Pavarotti.

Biggest strength

Strategy, passion, positivity and squats. Yes, squats, I was a good pro sprinter once...

Biggest weakness

Time spent researching, going all in, mumma's cooking.

My superpower

My handshake, try me!

Most important in the workplace

Easily has to my positivity, influence on culture & empathy. Much easier said than done, sadly.

Alternative career path

Either partner to Tony Robbins, Andrew Banks (from Shark Tank AU) or a mechanic of some sort, I love learning how to make machines work.

@iNondas

Have we met?

I'd love to connect on Linkedin.

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

STOP. COLLABORATE AND LISTEN

Are QR codes really the answer? Who would have thought when the National Cabinet (Australia's state and federal heads of) and their teams got together, to talk about a "state of the art" contact tracing system here in Oz, that was required to bridge the real world to the digital, that we’d land on QR codes... oh my. Today's genius Think about where we're at with technology in 2021. All the genius we have access to from remote plant climate management like that offered by Roots Sustainable Agriculture. Tech for brain powered prosthetics. Or how about noses (yes, like the one on your face) with artificial intelligence (A.I) like that of Brainchip Holdings, which have the same sniff sensitivity to minute quantities of Volatile Organic Compounds (VOCs) as a dog's nose developed in 2017. These A.I. noses can, through smell, identify diseases including Parkinson's, cancers, kidney failure, multiple sclerosis and infectious diseases, such as, you guessed it,

Google’s changing the speed. How does your website keep up?

As announced in 2020, Google will be updating the way it ranks your website from May 2021. The update places user experience (UX) at the core of the influencer scale. So, building an amazing new site for a client or updating your existing one with the following UX principles, has never been more important. The 3 elements of page experience An awesome page experience ensures visitors are more efficient with the time spent on your website. Not only making it a better experience for the person but a more engaging one with your brand and/or business . The other side of the coin, a crappy experience, of course, equates to someone struggling to find what they’re looking for and wasting valuable time doing it. In essence there are 3 primary areas that Google will be focusing on in this update: Loading time – how speedy does your site appears. Interactivity – how speedy does your site respond to various inputs. Visual Stability – how much does your website layout move around while load

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