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The Nutshell


In a nutshell...

My name is Nondas and I currently provide strategic advice, insights and run an array of campaigns in the digital space and have been in the industry for a tad over 15 years.

I've had the pleasure of working on some exciting projects and love the autonomy and ongoing thirst for knowledge and research that this line of work demands.

I love stats and have a sort of weird thing where I can remember obscure stats relating to a brand or report that I worked on, like 6 years ago.

I don’t profess to know it all by any means; this, sort of personal blog, is simply the channel I use to share my thoughts, beliefs, and experiences. Some may be of interest to you, others, not so much.

Power song 

While working at Nike, we had a campaign going for a while that inspired us to think of our power song. In essence, the song you would have play on your iPod (yes, I'm old, but at least I didn't say walkman... which I also owned lol), when you needed a little lift. This is sort of along that theme. If I could start with a song every morning, it would either be Queen's - Don't Stop Me Now or MJ's Man in the Mirror. My song while at Nike, Nessun Dorma by Pavarotti.

Biggest strength

Strategy, passion, positivity and squats. Yes, squats, I was a good pro sprinter once...

Biggest weakness

Time spent researching, going all in, mumma's cooking.

My superpower

My handshake, try me!

Most important in the workplace

Easily has to my positivity, influence on culture & empathy. Much easier said than done, sadly.

Alternative career path

Either partner to Tony Robbins, Andrew Banks (from Shark Tank AU) or a mechanic of some sort, I love learning how to make machines work.


Have we met? 
I'd love to connect on Linkedin.


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