Skip to main content

The Nutshell


In a nutshell...

My name is Nondas and I currently provide strategic advice, insights and run an array of campaigns in the digital space and have been in the industry for a tad over 15 years.

I've had the pleasure of working on some exciting projects and love the autonomy and ongoing thirst for knowledge and research that this line of work demands.

I love stats and have a sort of weird thing where I can remember obscure stats relating to a brand or report that I worked on, like 6 years ago.

I don’t profess to know it all by any means; this, sort of personal blog, is simply the channel I use to share my thoughts, beliefs, and experiences. Some may be of interest to you, others, not so much.

Power song 

While working at Nike, we had a campaign going for a while that inspired us to think of our power song. In essence, the song you would have play on your iPod (yes, I'm old, but at least I didn't say walkman... which I also owned lol), when you needed a little lift. This is sort of along that theme. If I could start with a song every morning, it would either be Queen's - Don't Stop Me Now or MJ's Man in the Mirror. My song while at Nike, Nessun Dorma by Pavarotti.

Biggest strength

Strategy, passion, positivity and squats. Yes, squats, I was a good pro sprinter once...

Biggest weakness

Time spent researching, going all in, mumma's cooking.

My superpower

My handshake, try me!

Most important in the workplace

Easily has to my positivity, influence on culture & empathy. Much easier said than done, sadly.

Alternative career path

Either partner to Tony Robbins, Andrew Banks (from Shark Tank AU) or a mechanic of some sort, I love learning how to make machines work.


Have we met? 
I'd love to connect on Linkedin.


Popular posts from this blog

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophistic

She'll be right...

Having grown up in a house with 9 women at one point, all fiercely independent and powerful women at that, ensuring that "she'll be right" is something that's very important to me. Fostering an environment both socially as well as in the workplace that's inclusive enough, where women thrive and are given equal opportunity to develop as leaders, should be important to all of us. Stereotypical feminine qualities that are often seen as weaknesses in workplaces, communities and in politics nowadays, are the very same qualities that we should demand in all leaders. Nurturance, sensitivity, compassion, expressiveness, modesty, humility and of course empathy to name a few. Leaders wanted! We don't just need more females in leadership roles, we need more people in leadership roles to personify stereotypical female qualities. Maybe then, she'll be right... Post inspired by the UN Women Australia ad below