I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society. Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, " Samsung, you finally got it right!". Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, " Thank you Samsung", followed by " What is my verse going to be?". The ad concludes with the following... “... Apple. I should have known. ” I whisper. Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad?