iAmDigital - Marketing. Innovation. Technology.

I'm continuously on the look-out for creative ads on YouTube that inspire me not to choose the 'skip ad' option; more so, those that actually get me to click through and be glad I did. New in 2015, SEEK have partnered with Clemenger BBDO (the mob also responsible for MYER's very fresh 2014 ' Find Wonderful ' campaign) to inspire Australians to reflect on their current career and move closer to that, which inspires them. After all, we only spend about 13 years at work...so make it count. Watch the Full SEEK ad The accompanying interactive tool that's been created, displays the key campaign messaging in an interesting way, have a look, it's pretty cool. Launch the SEEK interactive tool It's a tough gig for agencies trying to tailor an already existing ad for YouTube, especially knowing that people typically use those 5 seconds to position their mouse or finger over the 'skip ad' option ready to pounce.  Though this...

In my opinion, educating people about your brand and value proposition at every stage of the marketing experience/funnel, is just as important as conversion, in fact more so. Many B2B and even B2C marketers however, struggle to see past the ' what does this mean for sales'  angle, which is of course the easier measurable to side with. The Funnel In essence 'the funnel' is about: marketing, automation, lead management, demand generation and lastly sales. TOP Attract - to draw potential customers towards you Increased brand awareness Targeted display / banner adverting Delivery of messaging and value proposition (VP) Drive website traffic Educate (brand & VP) MIDDLE Engage & Nurture - a series of communications to help the person know, like, follow and trust you: Drive content engagement Social advertising Boost form conversions & harvesting relevant details Increasing page views & visits Educate (brand & VP) ...

There's something about being entirely responsible for the life of a baby, that makes you do the job well...completely. I recently attended a range of birthing classes. Other than these classes being completely frightening and teaching you how to best look after your baby, they teach you how to take care of another baby…your brand. Ask the right questions Something that all marketers and parents alike must learn to do, is ask the right questions. The parental class kicked off with the acronym B.R.A.I.N. This acronym can be applied to any campaign and/or new technology under consideration (as well as holding you in good stead, when your partner is in labour). Once you have established the objective and budget, remember B.R.A.I.N ! B – Benefits : What are the benefits to the brand or department? This is normally a snug fit around the objective(s), which should remain front of mind at all times. R – Risks : What risks or potential disadvantages may be invo...

Having now been in digital marketing for over 10 years, I've been asked many questions from graduates and people wanting to kick off their career in the digital industry; none more pressing or prominent then " Where should I work, on the agency side or the client side?" What do you want? In order to find your answer, you really do need to outline your career objectives, not the type of objectives you might put in a resumé, but your 'real' career objectives: salary experience working for a desired brand making a difference shaping a brand's online presence building a portfolio, etc. Be under no illusions, if you want all of the above, you will have to build a solid foundation with one primary objective (albeit more of a 'must do'), work hard and work smart. I've worked for both a digital agency for a few years, as well as within marketing teams on the client side, and I can positively tell you that you would be best se...

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if  wifi was available - I would get my dige...

To qualify for this party all you have to do is this: At you company, simply think mobile first ! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all. Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging. Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years. It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game whe...

This is one of the easier questions to answer, but as with most things, there is no hard and fast rule, it really is a case by case scenario thing. Facebook Pages After people tried (and failed) to initially connect with their favourite brands, bands & people, Facebook created Pages i.e. Nike, Coca-Cola, Apple & Lady Gaga all have a ‘Facebook Page’ associated to them; not a ‘Facebook Group’. If you’re an administrator of a Page, then, when you make posts, they are done on behalf of the brand i.e. Coca-Cola posted – "Let's catch up over a coke." Pages, the go for Corporates Pages are indexed by external search engines i.e. Google, as per a public Facebook profile while Groups on the other hand, are not. Access to a Page, can only be restricted by certain demographics such as age, location, etc. Create a Facebook Page: www.facebook.com/pages/create.php Groups work a little different, let start with an example here; I recently created a Facebook G...

Digital marketers and online specialists around the world (including yours truly) will talk about having an online presence, but you and me both know that you need to have more than just a presence. What you do with your online presence is reflective of your brand and the way you earn customer loyalty, regardless of whether you’re a B2C or B2B organisation. How loyal your customer is, is actually based on something quite simple, how your brand is perceived online and exactly what you’re offering. Remember, a competitor is merely 1 Google search away. Don’t just have a presence If your online presence is simply having a website and social media in place in a somewhat static form, the good news is that you do have a presence, the bad though…your presence sounds like it needs an injection of life. If you’re not making any updates, then you may just be getting as much out of your ‘presence’ as the guy who doesn’t have one at all. What should I post about? Try no...

Some say that if you wait until there is another case study in your industry or a case study at all, you'll be too late. If you can find the perfect case study, use it! Long ago, when modern day social media was merely crawling into our lives it was strange that management was still asking for a case study. Their requests were so specific that what they were actually looking for was a case study on either a competitor or ideally, one on their OWN COMPANY...umm ok?! Risk for reward In 2008 when I put the concept of social media forward to the executives of a major plaintiff law firm. It was a relatively new concept for most businesses; in fact many individuals in Australia were still in the experimental phase of it all. So anyway, I was asked for a case study to support the brief 2 page strategy on how social media (Facebook & YouTube in this instance) would work for them and how it would work for an Australian law firm. I can positively tell you, th...