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Showing posts with the label online shopping

Coles & Woolies Vs Kogan Pantry?

  Isn't it funny how in the online space, the biggest threats typically comes from the most unlikely sources. Coles and Woolworths have been so pre-occupied with holding market share against relatively newcomer Aldi that they may have fallen even further behind, online at least. Cue Kogan Pantry. In a strike of (what initially looks to be) genius, Ruslan Kogan the independent online king of electrical goods, now seems to be moving in on new territory, tackling our pantries! Ok so 'threat' was maybe a little loosely used earlier and though Kogan has promised to offer half price 'pantry' goods in an attempt to save us money at the till, an initial offering of only 600 products isn't really going to do much as far as market share goes. I just love the fact that the likes of Kogan Pantry , Instacart , GroceryRun and co. are managing to shake things up in this space. What does this mean for the industry? Initially, not a great deal, even global gia...

Alibaba Vs Amazon - The battle of the online retailers

image credit: xcluesiv.com Not since Rocky lined up against the Russian, has there been a bigger East vs West battle brewing, as the online retailers Alibaba and Amazon get ready to do battle. One thing’s for sure, it’s going to be exciting for consumers and investors alike. Based on my recent dealings with Alibaba , they need a serious boost in their communication with clients, to be in the same league as the American giant. So far, the score for me, is 6 – 1 in favour of  Amazon  (it's a soccer/football reference, so 5 goals is a fair drubbing). It will be interesting to see where Alibaba invests, as it moves into a stage of hyperactivity of acquisition. Looking merely at the IPO or potential profits, you might be quick to side with the newcomer, but don't be fooled, to get ahead of Amazon , Alibaba will have to make some changes. Have you tried buying something from Alibaba ...eek! What I believe it will come down to for the two juggernauts: 1. Custome...

3D Body Scanning and the Rise of Mass Customisation

When 3D body scanning technology was first implemented at airports security counters around the world, there was an uproar and many of us kicked up a stink about not really having a choice when it came to giving up our  privacy . The way I see it is, it isn't an issue when we knowingly give it up, the problem is when we're forced to give privacy up, or it is taken without our knowledge or consent.  A little about the 3D body scanners tap to enlarge These 3D body scanning pods developed by  mPort  emerged in May 2014 at Sydney shopping complex after a 12 month trial. The pods require only underwear and take 30 seconds to capture your body measurements, replacing the need for a tailor’s old fashioned measuring tape and mannequin.  The avatar created ( and stored ) can then be used to purchase clothes online, knowing full well that they will be a perfect fit. The benefit Aside from the stored measurement and health tracking; Husbands, boyf...

Online vs An In-store Experience

Guest Blogger:  Styliana, Founder of  White Vanilla Concepts As a marketing manager and lifestyle blogger one of the things I enjoy, is thinking about consumer behaviour, upcoming young designers and their brand stories.   It was no surprise, when I recently visited my hairdresser and the discussion quickly turned to business. "If you could get a haircut online, I'd be out of business." he said…how interesting. So, the conversation ended 40 minutes later, and my argument was that if you create a lasting customer experience, you won't lose any customers! Online - the fad that won't go away It's no secret that online shopping is trending, however shop front stores with a dynamic client experience will always have a place in retail. Every day I analyse, create and design brands for small businesses; what I have noticed in the past year is how consumers are attached to something more than just a cheap price tag and a seamless transaction.  Onlin...

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this: At you company, simply think mobile first ! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all. Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging. Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years. It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game whe...