Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al? To understand that, we need to understand why people spend so much time on sites like Facebook. 5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking information Interpersonal communication Self-expression Passing time Entertainment Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand. Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking
Discussing various facets of marketing, innovation, technology and managing brands online.