Skip to main content

SEO & Social Media Optimisation

SEO/SEM 
Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..??

Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong.

Factors to consider

Search engines have become a lot more sophisticated these days and not as easy to have them favouring you by simply covering off the old the run of the mill SEO checklist. Google has over 300 independent factors in determining their page ranking; any of which can change at any time, without warning or consideration.

The driving force behind the decision to change the way search engines rank is simple, human behaviour, which Google and other search engines are trying to mimic.

  • Is your website trustworthy?
  • Is the content produced by an expert and is it original?
  • Does your website have replication?
  • Do you have spelling or style errors?
  • How likely is it that someone will want to share, bookmark or recommend your article or page?
  • Would you expect to see this article in print?
The above are just some examples of what search engine bots are now programmed to look for as well as the old run of the mill stuff, which is simply good digital practice these days.


Social Media Optimisation


Do you listen to your friends?

It’s no surprise that people turn to the web to research products before they visit a store or make a purchase online. Search engines such as Google are the primary destination for initial research. However, online communities’ i.e. social media are sources of referrals from a trusted human network.

The research

The extent of that influence was revealed in a report by Market Tools, finding that 47% of consumers who research within social networks are influenced by the feedback (According to http://www.marketingcharts.com/, an authority in the reporting of online activity). More importantly, 26% of respondents indicated they had changed their mind based on feedback they received within a social network.

What is it?

Social media optimisation is therefore the process of basically optimising your social media communication initiatives, which engage with likers/followers/potential customers to attract an audience for which to expose your targeted communication.

This is far from a new concept and but just think of it like adjusting ad placements based on stats such as your impressions, click-through rates (CTR), conversions and of course cost per conversion. In a sentient, eliminate what isn’t working for you, and do more of what is.

Optimise your social by being S.M.A.R.T
Any campaign across any channel should exercise Specific, Measureable, Attainable, Realistic and Time-bound (S.M.A.R.T) goals. It is perfectly ok for social media campaigns to have goals similar to those of online ads, such as driving traffic to a website or getting a potential customer to fill out a form. If engagement with social media IS the goal, you'll just have to optimise for higher engagement, be it Facebook comments, re-tweets, etc. See below for screenshots of how to optimise you social media pages (screenshots courtesy of 'Business 2 Community).

Just be sure to track data and remember what I say, if you can’t track it, don’t do it!

THE MORAL
WHEN YOU RID YOURSELF OF ALL THE SUGAR COATING there are ONLY two ways to market: dumber, slower & expensive or smarter, faster & cheaper.

What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER, PROCTER & GAMBLE

Facebook

twitter
YOUTUBE

GOOGLE+

- Above sreenshots courtesy of 'Business 2 Community

Comments

  1. This is the second time I've been to your website. Thnx for explaining more information.
    Feel free to surf my web blog ... label stickers

    ReplyDelete
  2. I've been asked to supply a list of what to look at first as far as Search Engine Optimisation (SEO) goes on a website, so, here is my top 10 SEO list:

    1. Page Titles
    2. Document names (including images)
    3. Relevant keywords use in the body content
    4. Page description (Meta Description)
    5. ALT tags (Images first, links second)
    6. H tags - H1, H2 & H3 (Placed nice and high in the code.
    7. Relevant keywords in easy to follow bullet points.
    8. Good HTML and complimenting CSS
    9. The use of bold text where appropriate
    10.How unique the content is / How shareable the content is

    Thanks
    iAm Digital

    www.iAmDigital.com.au

    ReplyDelete
  3. A great read on SEO and some 'not to do's' I found published on Entrepreneur.com by Jayson DeMers.

    The article covers a few vital sins of SEO and online marketing:
    1. Not having an onsite & offsite content strategy.
    2. Not giving it enough time.
    3. Not devoting enough budget to the campaign.
    4. Not distributing the workload.

    To read the complete article please click the below link:
    http://www.entrepreneur.com/article/225379

    ReplyDelete
  4. Very informative post and i have got useful points here, well thanks and keep sharing.

    ReplyDelete

Post a Comment

Popular posts from this blog

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 
After watching a robust panel discussion about the future of work last week, it got me thinking...
Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.
If intelligence is compulsory, is consciousness nonessential...?
The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let&#…

Privacy, the New Cryptocurrency?

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al?
To understand that, we need to understand why people spend so much time on sites like Facebook.
5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking informationInterpersonal communicationSelf-expressionPassing timeEntertainment
Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand.
Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking isn't a strong suit, yet. The thing …