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Showing posts from November, 2012

Forward to a friEND

If you're in direct marketing or simply deal with a fair share of email marketing campaigns, you would have no doubt included a 'forward to a friend' option in your emails. You would have then certainly looked at the campaign statistics surrounding your 'forward to a friend' option and somehow convinced yourself that it is still worth keeping...yes?

I must say that sadly, up until only a few campaigns ago, I nostalgically cradled the idea that people would still want to click on 'forward to a friend' instead of simply using the forward option of their email client. I was also part of the minority who would occasionally click on this option out of mere pity for the campaign creators still using it and continue to annoyingly type out my name, full email address, my friend's name, their email address (often having to double check it). All this in the hope that when I included a 'forward to a friend' option, the same courtesy would be reciprocated …