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Showing posts from 2013

5 Steps to Building a Business Case for Any Project

It's amazing just how many professionals struggle to articulate the vision of a proposed project. Not being able to project the passion, the objective or the reasons for a project can sometimes come down to simply not knowing where to start or just being lazy. Follow these 5 steps and insure you head in the right direction.
1. Establish clear and measurable project goals
Too many times, poorly defined business problems become a hindrance in progression. Simply putting pen to paper with a few objectives is always a step in the right direction. This can apply to a project, strategy, department or even a personal vision.

2. Align business and technology goals
This can sometimes be the difficult part, as this is where the breakdown in communication comes into play. Aligning business and technology goals may simply be, suggesting the use of existing infrastructure, budget or resources and highlighting the benefits of doing so. A business case doesn't always have to be about the release…

Do You Have The 10 Powers Of a Social Media Superhero?

As most of you already know, being good at social media isn’t about making sure you post to every network you dabble in. The timeliness of the response is essential, more so the ability or patience to hold off on the hard sell. In fact, here’s a quick rule for you to follow if you’re unsure on whether to post it or not. Can you actually picture the exact type of person the post will be of interest to? No? Well, stop spamming my feed and don’t post it!
Being a genuine ‘peoples person’ is all that’s required to be a social media superhero. Below are the 10 superpowers of the greatest social media marketers, above all though, be engaging, educational and entertaining.

A Marketing Lesson From Birthing Classes

There's something about being entirely responsible for the life of a baby, that makes you do the job well...completely.

I recently attended a range of birthing classes. Other than these classes being completely frightening and teaching you how to best look after your baby, they teach you how to take care of another baby…your brand.

Ask the right questions
Something that all marketers and parents alike must learn to do, is ask the right questions. The parental class kicked off with the acronym B.R.A.I.N. This acronym can be applied to any campaign and/or new technology under consideration (as well as holding you in good stead, when your partner is in labour).

Once you have established the objective and budget, remember B.R.A.I.N!
B – Benefits: What are the benefits to the brand or department? This is normally a snug fit around the objective(s), which should remain front of mind at all times.
R – Risks: What risks or potential disadvantages may be involved? Risks can sometimes be dow…

3 Simple Rules for Perfect Email Etiquette

So everyone thinks they have good email etiquette, but by jeez aren't there just too many emails flying around with no consideration given to etiquette!

So what exactly is email etiquette?

In its simplest form, email etiquette is basically how we conduct ourselves via email.

How to exercise good email etiquette

Exercising good email etiquette is actually pretty simple.

1. Be nice!
If you think you’re not going to be, write it up, save it and consider sending it in an hour or at a later date, when you have calmed down.

2. Add a greeting
Always use a greeting, Hi, Hello, Hey, etc. unless you intentionally intend on being rude in which case, simply state the person’s name. I hate it when people do that, sadly it's done too often and even worse, it’s these people who think they have good email etiquette.

Being succinct is just as important as being as detailed as required. Some people take this too far by leaving not only the greeting off, but the person’s name altogether or some sta…

Working on the Brand Vs in the Brand

Having now been in digital marketing for over 10 years, I've been asked many questions from graduates and people wanting to kick off their career in the digital industry; none more pressing or prominent then "Where should I work, on the agency side or the client side?"
What do you want? In order to find your answer, you really do need to outline your career objectives, not the type of objectives you might put in a resumé, but your 'real' career objectives: salaryexperienceworking for a desired brandmaking a differenceshaping a brand's online presencebuilding a portfolio, etc.
Be under no illusions, if you want all of the above, you will have to build a solid foundation with one primary objective (albeit more of a 'must do'), work hard and work smart.
I've worked for both a digital agency for a few years, as well as within marketing teams on the client side, and I can positively tell you that you would be best served aiming to work for both, at som…

Online vs An In-store Experience

Guest Blogger: 
Styliana, Founder of White Vanilla Concepts

As a marketing manager and lifestyle blogger one of the things I enjoy, is thinking about consumer behaviour, upcoming young designers and their brand stories.  
It was no surprise, when I recently visited my hairdresser and the discussion quickly turned to business. "If you could get a haircut online, I'd be out of business." he said…how interesting. So, the conversation ended 40 minutes later, and my argument was that if you create a lasting customer experience, you won't lose any customers!
Online - the fad that won't go away It's no secret that online shopping is trending, however shop front stores with a dynamic client experience will always have a place in retail. Every day I analyse, create and design brands for small businesses; what I have noticed in the past year is how consumers are attached to something more than just a cheap price tag and a seamless transaction.  Online has no doubt redefi…