Skip to main content

Online vs An In-store Experience

Guest Blogger: 
Styliana, Founder of White Vanilla Concepts

As a marketing manager and lifestyle blogger one of the things I enjoy, is thinking about consumer behaviour, upcoming young designers and their brand stories.  

It was no surprise, when I recently visited my hairdresser and the discussion quickly turned to business. "If you could get a haircut online, I'd be out of business." he said…how interesting. So, the conversation ended 40 minutes later, and my argument was that if you create a lasting customer experience, you won't lose any customers!

Online - the fad that won't go away
It's no secret that online shopping is trending, however shop front stores with a dynamic client experience will always have a place in retail. Every day I analyse, create and design brands for small businesses; what I have noticed in the past year is how consumers are attached to something more than just a cheap price tag and a seamless transaction.  Online has no doubt redefined our shopping experience; ABS Lifestyle (Social Trends Report) stated Australian online sales were estimated at $26.8 billion in 2010 and is predicted to increase to over $45 billion in 2015.

What I find great about the online experience with popular shopping sites such as eBay, Shopbop, ASOS, Gilt and Net-a-Porter, is that late at night as I am eating my sweet treat, there's something about just how many pages I can look though on the blouse section of ASOS - 23 pages is my personal best. 

Finding that cheap purchase isn't only cool, however it makes for a great work day when a parcel arrives at my desk.  ASOS does have an engaging website with added blogs, heavily reduced items, fashion pages, video catwalks etc. which keeps the user engaged, which is great.  

Retail shop front - here to stay
It's such a great feeling when you discover a new store and the customer service is defined by the friendliness, the décor, which has a story and just the feeling you get when they get it right, which engages you to make the purchase.  

There's no doubt, if you like shopping, you would definitely enjoy getting dressed up to go shopping and that's why shops such as Zimmerman, Fleur Wood, Alannah Hill, Sportsgirl, Provincial, Seed and Zara make the shopping experience truly a Saturday afternoon adventure! It's the type of place to take mum to choose a gift or share with friends because it is worth a visit. 

A lasting experience
The key thing to remember even when don't have a powerhouse brand is; connect with your customer by building a relationship, create as close to a unique experience as possible and of course, tell a story that suits the brand. 

Just because you're a bricks and mortar business, consider creating an interactive experience, one that fits in with your brand, things like: 
  • visual décor
  • add music to enhance the story 
  • allow customers to touch, play and experience the brand. 
  • a sweet treat to indulge in, and
  • a beautiful scent to remember

Marketing doesn't have to be too expensive or time consuming, but the key is to have a consistent story that creates a unique customer experience.




-------------------------------------------------------------
Guest Blogger:
Styliana, Founder of White Vanilla Concepts
       
-------------------------------------------------------------






Popular posts from this blog

Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 
After watching a robust panel discussion about the future of work last week, it got me thinking...
Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.
If intelligence is compulsory, is consciousness nonessential...?
The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let&#…

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

Privacy, the New Cryptocurrency?

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al?
To understand that, we need to understand why people spend so much time on sites like Facebook.
5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking informationInterpersonal communicationSelf-expressionPassing timeEntertainment
Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand.
Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking isn't a strong suit, yet. The thing …