It's amazing just how many professionals struggle to articulate the vision of a proposed project. Not being able to project the passion, the objective or the reasons for a project can sometimes come down to simply not knowing where to start or just being lazy. Follow these 5 steps and insure you head in the right direction. 1. Establish clear and measurable project goals Too many times, poorly defined business problems become a hindrance in progression. Simply putting pen to paper with a few objectives is always a step in the right direction. This can apply to a project, strategy, department or even a personal vision. 2. Align business and technology goals This can sometimes be the difficult part, as this is where the breakdown in communication comes into play. Aligning business and technology goals may simply be, suggesting the use of existing infrastructure, budget or resources and highlighting the benefits of doing so. A business case doesn't always have to be ab
Discussing various facets of marketing, innovation, technology and managing brands online.