Wednesday, 12 February 2014

Did Samsung finally get it right?! (an Apple story)

I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society.

Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, "Samsung, you finally got it right!". 

Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, "Thank you Samsung", followed by "What is my verse going to be?".

The ad concludes with the following...


“...Apple. I should have known.” I whisper.

Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad?

The transcript:
"We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless – of cities filled with the foolish. What good amid these, O me, O life?  
Answer. That you are here – that life exists and identity; 
That the powerful play goes on, and you may contribute a verse."  
"That the powerful play goes on, and you may contribute a verse." 
What will your verse be?
The commercial:
http://youtu.be/jiyIcz7wUH0 


THE MORAL:
MAKE IT COUNT. TO QUOTE PICASSO,
"A GOOD ARTIST COPIES. A GREAT ARTIST STEALS."
SAMSUNG, YOU ARE MERELY GOOD. APPLE, YOU ARE GREAT!

The Sources:

The Disclaimer
I do not undertake, condone or appreciate when people use their iPad to take photos. Though Apple somehow make it look okay in this commercial.




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