Skip to main content

Did Samsung finally get it right?! (an Apple story)

I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society.

Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, "Samsung, you finally got it right!". 

Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, "Thank you Samsung", followed by "What is my verse going to be?".

The ad concludes with the following...


“...Apple. I should have known.” I whisper.

Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad?

The transcript:
"We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless – of cities filled with the foolish. What good amid these, O me, O life?  
Answer. That you are here – that life exists and identity; 
That the powerful play goes on, and you may contribute a verse."  
"That the powerful play goes on, and you may contribute a verse." 
What will your verse be?
The commercial:
http://youtu.be/jiyIcz7wUH0 


THE MORAL:
MAKE IT COUNT. TO QUOTE PICASSO,
"A GOOD ARTIST COPIES. A GREAT ARTIST STEALS."
SAMSUNG, YOU ARE MERELY GOOD. APPLE, YOU ARE GREAT!

The Sources:

The Disclaimer
I do not undertake, condone or appreciate when people use their iPad to take photos. Though Apple somehow make it look okay in this commercial.




Comments

Popular posts from this blog

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

It's Been a While, Let Me Explain...

So, I suddenly wake up and realise. I missed most of 2015. Not to mention all of 2016 and 17.

My last post (here at least), was mid-2015... In technological terms, that's about 3 decades. Like many things, life got in the way, yadda, yadda, yadda, now here we are about to sign off on 2017.

Here are some of the events I missed, during that time:

SpaceX lands the Falcon 9 rocket - the first reusable rocketScientists discover a previously unknown species of early human in South Africa known as Homo naledi Princess Charlotte of Cambridge is born while B.B. King, Jackie Collins and one my heroes Ron Clarke diedOur smartphones started to sense pressureDriverless cars were being tested on our roadsApple Watch and Apple Pay is releasedScientists culture brain matter in a lab1 Bitcoin was worth about $500 and finally being accepted by some banks North Korea starts annoying the UNNo ones thinks for a second, that Donald Trump could actually be presidentDonald Trump is elected presidentThe Bre…

Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 
After watching a robust panel discussion about the future of work last week, it got me thinking...
Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.
If intelligence is compulsory, is consciousness nonessential...?
The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let&#…