Skip to main content

What will wholesalers and the dodo, soon have in common?

The Dodo didn’t become extinct when food was a plenty, its inability to plan for the future and adapt in an ever evolving world is the reason it is now extinct. If wholesalers don’t stop being so naive about where manufacturing is heading and at least start trying to evolve, they will meet the same fate as the Dodo.

In a time where digital offers tracking and efficiencies and can’t be ignored or where 3D printing is becoming cheaper every day and where machines talk to people, people to machines and machines to machines (M2M); in a land where internet rules and where we, as customers are getting back the power; wholesalers better shape up or ship out!

Customers are more aware of business behaviour when it comes to purchasing. It’s no secret that wholesalers are essentially in the business of making money as a middle man. Though there is nothing wrong with that, we are just asking you – the wholesaler – to offer us something more. Shape the incentives for people who don't understand what their requirements are about; do that and this will make a cup wholesaler start caring about what goes in the cup, not just the cup itself.

The fact that most wholesalers still use facsimiles (hyperlinked for the millennials) as a primary source of placing orders, requesting stock and general communication says so much.

Though it pains many wholesalers to hear it, manufacturers all over the world are making leaps and bounds in being able to deliver an offering directly to the consumer, despite it being through the necessity of trying to offset rising costs, we the consumer in essence, don’t care.

As manufacturers boost their supplier relations, isn't it just natural to assume they will boost their sales, marketing and distribution channels? We may be a little while off seeing this really impact wholesalers, but nature says it’s going to happen and the middle man needs to offer something in addition to, or get out of the way!

THE MORAL
INNOVATE AND EMBRACE CHANGE OR BRACE YOURSELVES FOR THE FAIL FALL.



Comments

Popular posts from this blog

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophistic

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

Digital Detox - My digital diet

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if  wifi was available - I would get my dige