The Dodo didn’t become extinct when food was a plenty, its
inability to plan for the future and adapt in an ever evolving world is the
reason it is now extinct. If wholesalers don’t stop being so naive about where
manufacturing is heading and at least start trying to evolve, they will meet
the same fate as the Dodo.
In a time where digital offers tracking and efficiencies and
can’t be ignored or where 3D
printing is becoming cheaper every day and where machines talk to people,
people to machines and machines to machines (M2M); in a land
where internet rules and where we, as customers are getting back the power;
wholesalers better shape up or ship out!
Customers are more aware of business behaviour when it comes
to purchasing. It’s no secret that wholesalers are essentially in the business
of making money as a middle man. Though there is nothing wrong with that, we
are just asking you – the wholesaler – to offer us something more. Shape the
incentives for people who don't understand what their requirements are about; do
that and this will make a cup wholesaler start caring about what goes in the
cup, not just the cup itself.
The fact that most wholesalers still use facsimiles (hyperlinked for the millennials)
as a primary source of placing orders, requesting stock and general
communication says so much.
Though it pains many wholesalers to hear it, manufacturers
all over the world are making leaps and bounds in being able to deliver an
offering directly to the consumer, despite it being through the necessity of
trying to offset rising costs, we the consumer in essence, don’t care.
As manufacturers boost their supplier relations, isn't it just natural to assume they will boost their sales, marketing and distribution
channels? We may be a little while off seeing this really impact wholesalers, but
nature says it’s going to happen and the middle man needs to offer something in
addition to, or get out of the way!
THE
MORAL
INNOVATE AND EMBRACE CHANGE OR BRACE YOURSELVES FOR THE
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