iAmDigital - Marketing. Innovation. Technology.

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if  wifi was available - I would get my dige...