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So everyone thinks they have good email etiquette, but by jeez aren't there just too many emails flying around with no consideration given to etiquette! So what exactly is email etiquette? In its simplest form, email etiquette is basically how we conduct ourselves via email. How to exercise good email etiquette Exercising good email etiquette is actually pretty simple. 1. Be nice! If you think you’re not going to be, write it up, save it and consider sending it in an hour or at a later date, when you have calmed down. 2. Add a greeting Always use a greeting, Hi, Hello, Hey, etc. unless you intentionally intend on being rude in which case, simply state the person’s name. I hate it when people do that, sadly it's done too often and even worse, it’s these people who think they have good email etiquette. Being succinct is just as important as being as detailed as required. Some people take this too far by leaving not only the greeting off, but the person’s nam...

If you're in direct marketing or simply deal with a fair share of email marketing campaigns, you would have no doubt included a 'forward to a friend' option in your emails. You would have then certainly looked at the campaign statistics surrounding your 'forward to a friend' option and somehow convinced yourself that it is still worth keeping...yes? I must say that sadly, up until only a few campaigns ago, I nostalgically cradled the idea that people would still want to click on 'forward to a friend' instead of simply using the forward option of their email client. I was also part of the minority who would occasionally click on this option out of mere pity for the campaign creators still using it and continue to annoyingly type out my name, full email address, my friend's name, their email address (often having to double check it). All this in the hope that when I included a 'forward to a friend' option, the same courtesy would be reciproca...