iAmDigital - Marketing. Innovation. Technology.

Having now been in digital marketing for over 10 years, I've been asked many questions from graduates and people wanting to kick off their career in the digital industry; none more pressing or prominent then " Where should I work, on the agency side or the client side?" What do you want? In order to find your answer, you really do need to outline your career objectives, not the type of objectives you might put in a resumé, but your 'real' career objectives: salary experience working for a desired brand making a difference shaping a brand's online presence building a portfolio, etc. Be under no illusions, if you want all of the above, you will have to build a solid foundation with one primary objective (albeit more of a 'must do'), work hard and work smart. I've worked for both a digital agency for a few years, as well as within marketing teams on the client side, and I can positively tell you that you would be best se...

Guest Blogger:  Styliana, Founder of  White Vanilla Concepts As a marketing manager and lifestyle blogger one of the things I enjoy, is thinking about consumer behaviour, upcoming young designers and their brand stories.   It was no surprise, when I recently visited my hairdresser and the discussion quickly turned to business. "If you could get a haircut online, I'd be out of business." he said…how interesting. So, the conversation ended 40 minutes later, and my argument was that if you create a lasting customer experience, you won't lose any customers! Online - the fad that won't go away It's no secret that online shopping is trending, however shop front stores with a dynamic client experience will always have a place in retail. Every day I analyse, create and design brands for small businesses; what I have noticed in the past year is how consumers are attached to something more than just a cheap price tag and a seamless transaction.  Onlin...

If you're in direct marketing or simply deal with a fair share of email marketing campaigns, you would have no doubt included a 'forward to a friend' option in your emails. You would have then certainly looked at the campaign statistics surrounding your 'forward to a friend' option and somehow convinced yourself that it is still worth keeping...yes? I must say that sadly, up until only a few campaigns ago, I nostalgically cradled the idea that people would still want to click on 'forward to a friend' instead of simply using the forward option of their email client. I was also part of the minority who would occasionally click on this option out of mere pity for the campaign creators still using it and continue to annoyingly type out my name, full email address, my friend's name, their email address (often having to double check it). All this in the hope that when I included a 'forward to a friend' option, the same courtesy would be reciproca...

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if  wifi was available - I would get my dige...

To qualify for this party all you have to do is this: At you company, simply think mobile first ! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all. Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging. Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years. It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game whe...

Thrilled to celebrate Mashable's third annual Social Media Day 2012 ! Mashable launched the event in 2010 as a way to recognise the digital revolution happening right before our eyes. The great thing is...you're invited! Join fellow social media enthusiasts by hosting or attending a Social Media Day Meetup in your local area. There are 492 cities celebrating Social Media Day 2012 , stretching across 1,636 Mashable communities. > Click to find your local meet up. I'll be attending the Melbourne meetup in Richmond @ Inspire9, 1/41 Stewart St, Richmond 3121 and very much looking forward to it as a possible debrief after last month's Internet Week New York . View more on the Richmond, Melbourne meetup and RSVP here . THE MORAL: SOMETIMES, CONNECTING WITH A NETWORK IS BEST DONE IN PERSON.

At approximately 9pm AEST last night, Melbourne, Australia experienced an earthquake that was recorded at 5.4 on the Richter scale. As people turned on the TV, went to news sites, trolled Google and even attempted to call family members for confirmation, their shaky suspicions remained just that. In comes Facebook & Twitter to the rescue; providing a stable source of information, one didn’t have to check what the trending topics were, it was obvious, Melbourne had just experienced one of its largest earthquakes in History and we found out (virtually immediately) as a result of social media. Though the cause is unknown, some reports went as far to say it was the stress on the earth as a result of hydraulic fracturing a.k.a. mining; though it’s likely it was just one of those things... The cause at this stage was irrelevant; Melbourne and even other parts of the world had some fun with the possible causes. Here are some Twitter & Facebook reactions I found amusin...