iAmDigital - Marketing. Innovation. Technology.

When 3D body scanning technology was first implemented at airports security counters around the world, there was an uproar and many of us kicked up a stink about not really having a choice when it came to giving up our  privacy . The way I see it is, it isn't an issue when we knowingly give it up, the problem is when we're forced to give privacy up, or it is taken without our knowledge or consent.  A little about the 3D body scanners tap to enlarge These 3D body scanning pods developed by  mPort  emerged in May 2014 at Sydney shopping complex after a 12 month trial. The pods require only underwear and take 30 seconds to capture your body measurements, replacing the need for a tailor’s old fashioned measuring tape and mannequin.  The avatar created ( and stored ) can then be used to purchase clothes online, knowing full well that they will be a perfect fit. The benefit Aside from the stored measurement and health tracking; Husbands, boyf...

The Dodo didn’t become extinct when food was a plenty, its inability to plan for the future and adapt in an ever evolving world is the reason it is now extinct. If wholesalers don’t stop being so naive about where manufacturing is heading and at least start trying to evolve, they will meet the same fate as the Dodo. In a time where digital offers tracking and efficiencies and can’t be ignored or where 3D printing is becoming cheaper every day and where machines talk to people, people to machines and machines to machines ( M2M ); in a land where internet rules and where we, as customers are getting back the power; wholesalers better shape up or ship out! Customers are more aware of business behaviour when it comes to purchasing. It’s no secret that wholesalers are essentially in the business of making money as a middle man. Though there is nothing wrong with that, we are just asking you – the wholesaler – to offer us something more. Shape the incentives for people who don...

I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society. Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, " Samsung, you finally got it right!".   Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, " Thank you Samsung",  followed by " What is my verse going to be?". The ad concludes with the following... “... Apple. I should have known. ” I whisper. Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad? ...

It's amazing just how many professionals struggle to articulate the vision of a proposed project.  Not being able to project the passion, the objective or the reasons for a project can sometimes come down to simply not knowing where to start or just being lazy. Follow these 5 steps and insure you head in the right direction. 1. Establish clear and measurable project goals Too many times, poorly defined business problems become a hindrance in progression. Simply putting pen to paper with a few objectives is always a step in the right direction. This can apply to a project, strategy, department or even a personal vision. 2. Align business and technology goals This can sometimes be the difficult part, as this is where the breakdown in communication comes into play. Aligning business and technology goals may simply be, suggesting the use of existing infrastructure, budget or resources and highlighting the benefits of doing so. A business case doesn't always have to...

As most of you already know, being good at social media isn’t about making sure you post to every network you dabble in. The timeliness of the response is essential, more so the ability or patience to hold off on the hard sell. In fact, here’s a quick rule for you to follow if you’re unsure on whether to post it or not. Can you actually picture the exact type of person the post will be of interest to? No? Well, stop spamming my feed and don’t post it! Being a genuine ‘peoples person’ is all that’s required to be a social media superhero. Below are the 10 superpowers of the greatest social media marketers, above all though, be engaging, educational and entertaining.

There's something about being entirely responsible for the life of a baby, that makes you do the job well...completely. I recently attended a range of birthing classes. Other than these classes being completely frightening and teaching you how to best look after your baby, they teach you how to take care of another baby…your brand. Ask the right questions Something that all marketers and parents alike must learn to do, is ask the right questions. The parental class kicked off with the acronym B.R.A.I.N. This acronym can be applied to any campaign and/or new technology under consideration (as well as holding you in good stead, when your partner is in labour). Once you have established the objective and budget, remember B.R.A.I.N ! B – Benefits : What are the benefits to the brand or department? This is normally a snug fit around the objective(s), which should remain front of mind at all times. R – Risks : What risks or potential disadvantages may be invo...

So everyone thinks they have good email etiquette, but by jeez aren't there just too many emails flying around with no consideration given to etiquette! So what exactly is email etiquette? In its simplest form, email etiquette is basically how we conduct ourselves via email. How to exercise good email etiquette Exercising good email etiquette is actually pretty simple. 1. Be nice! If you think you’re not going to be, write it up, save it and consider sending it in an hour or at a later date, when you have calmed down. 2. Add a greeting Always use a greeting, Hi, Hello, Hey, etc. unless you intentionally intend on being rude in which case, simply state the person’s name. I hate it when people do that, sadly it's done too often and even worse, it’s these people who think they have good email etiquette. Being succinct is just as important as being as detailed as required. Some people take this too far by leaving not only the greeting off, but the person’s nam...