Digital marketers and online specialists around the world (including yours truly) will talk about having an online presence, but you and me both know that you need to have more than just a presence. What you do with your online presence is reflective of your brand and the way you earn customer loyalty, regardless of whether you’re a B2C or B2B organisation. How loyal your customer is, is actually based on something quite simple, how your brand is perceived online and exactly what you’re offering. Remember, a competitor is merely 1 Google search away. Don’t just have a presence If your online presence is simply having a website and social media in place in a somewhat static form, the good news is that you do have a presence, the bad though…your presence sounds like it needs an injection of life. If you’re not making any updates, then you may just be getting as much out of your ‘presence’ as the guy who doesn’t have one at all. What should I post about? Try not to
Discussing various facets of marketing, innovation, technology and managing brands online.