What should I post about?
A B2B engineering company I’ve worked with had a huge range of dead stock that they were looking to move, so, it was simply a matter of building a very simple landing page, which had a form on it, adding internal incentives for sales staff, then putting together 9 or 10 posts that were scripted slightly differently and organising the broadcast of the posts at different times. You can also incorporate an email campaign, maybe even put it on the home page of your website. This company not only did it, but it worked so well that this ‘one month only’ offer became an offer that was done several times a year.
Track everything you do online, having the statistics to say what works and what doesn’t, really is the key to success, as far as digital marketing/communications goes.
"It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few." - M. LAWRENCE LIGHT, FORMER CMO, McDONALDS