Skip to main content

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today?

I'm not addicted
Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser.

Ok, I'm addicted
Our addiction is so real but we can't quit, won't quit! We need to see this through, just one more scroll down, let me refresh, hang-on, yay another 6 followers, if I can just get to 3K, I could totally become a micro-influencer, oh look, another notification. You. Can't. Stop. We. Can't. Stop. Unless, we did it together, though without a social network how would you really know everyone stopped? Maybe just one more 'quick' look then...

Are you a cyborg too? 
In 2012, I wrote about an incidental digital detox I did on a trip away, the reality is these days, we can't possibly detox from something that is a part of us, it completes us. Yes, I admit to being a cyborg, the only difference is, the integration between my physical self and my tech gadgets, isn't quite seamless or complete yet.
Technology will replace you
I'm holding on to this boyhood notion that technology is used to empower me, the truth is, it's working really hard to replace me.

Just as the industrial revolution created the 'working class', as will the technology revolution create the 'useless class', or at least that's what best-selling author Yuval Noah Harari (Sapiens - a brief history of humankind & Homo Deus - a brief history of tomorrow) will have us believe.
We are increasingly becoming 'useless' because we have based human society on fiction. In order to organise masses of people together, you need to convince everybody to believe the same fiction, the same mythology. The entire global economy is based on fiction stories, be it about money, corporations or things that exist only in our imagination." - Yuval Noah Harari
Yuval then goes on to say how technology won't make our mythologies or fictions irrelevant, it will actually make them far more powerful than ever before!

Help Ms. Politician, you're my only hope
I don't buy into the notion that many futurists will have us believe, where human jobs will come from maintenance work, caring tasks and generally replaced with jobs that don't really even exist yet. I believe that government must and will protect our right to undertake in meaningful work. Without intervention, that is likely to become increasingly difficult as we'll be expected to drive 4 hours for Uber, then come home to be a concierge to our Airbnb guests and finish off by doing crowdsourcing work on Airtasker et al.

Technology has the power if we let it, to become so complete in its structural addiction, that it will physically become us, in one way or another.



Popular posts from this blog

5 Principles for Developing Innovation

It's no surprise that many companies are desperate to be seen as innovative, customer-centric or digital disruptor's within their industry. What is surprising (and disappointing) is that some think they can 'check the box' by simply creating an innovation team and updating their corporate presentation to include phrases like "innovative culture", "digital disruption", and "emerging markets", with very little actually changing. As you very well know, updating your CRM system, running a course on agile or replacing your marketing automation platform, doesn't put you ahead of the curb you're chasing. Most of the time, it's as deep seeded as a culture change and company ethos shift that that needs to take place.

Most forms of innovation, are simply taking an existing problem that your customers or even staff have and solving it. Sometimes, that means solving problems they never knew they had to begin with.
"Customers can't…

4 things to do first on social media

You have a website, now what?
It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first.
So below are 4 things to take care of first, on social media:
1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing).

Video sum up of the study (University of Melbourne): if you prefer to read about it, click here.

2. Get a copy of your company’s social media guidelines:
A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks.

3. Ask yourself thre…