Coles & Woolies Vs Kogan Pantry?

Isn't it funny how in the online space, the biggest threats typically comes from the most unlikely sources. Coles and Woolworths have been so pre-occupied with holding market share against relatively newcomer Aldi that they may have fallen even further behind, online at least.

Cue Kogan Pantry.

In a strike of (what initially looks to be) genius, Ruslan Kogan the independent online king of electrical goods, now seems to be moving in on new territory, tackling our pantries!

Ok so 'threat' was maybe a little loosely used earlier and though Kogan has promised to offer half price 'pantry' goods in an attempt to save us money at the till, an initial offering of only 600 products isn't really going to do much as far as market share goes.

I just love the fact that the likes of Kogan Pantry, Instacart, GroceryRun and co. are managing to shake things up in this space.

What does this mean for the industry?
Initially, not a great deal, even global giant Aldi who's been operating for a few years now and only just increased its share to 10.3%. Like anything, it will take time, but as other Kogan Pantry type retailers pop up and Coles & Woolworths begin to tighten their belts in the coming decades, we will no doubt see more creativity coming from the 2 giants in this space.

Proportion of all grocery dollars spent at each supermarket (Roy Morgan Research)

Explore & Compare

THE MORAL
THERE IS ENOUGH TO GO AROUND. DON'T LIMIT YOURSELF TO YOUR INDUSTRY. OFFERING CUSTOMERS WHAT THEY WANT AND PROVIDING A GREAT EXPERIENCE WILL ALWAYS HOLD YOU IN GOOD STEAD.

Comments

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...

SEO & Social Media Optimisation

SEO/SEM Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophi...

iAmDigital - Marketing. Innovation. Technology.

Search This Blog