Skip to main content

4 Lessons that will help you fast track authenticity

Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.
Brene Brown - Daring Greatly

Since Brene Brown gave her TED Talk “The Power of Vulnerability” almost a decade ago, her popularity raised as one of the most sincere voices about leadership, authenticity, and vulnerability. Defined as one of the top gurus for the emotions that nobody wants to talk about, Brown established the connection between how authenticity can affect your relationships with others.

For her, authenticity is a daily practice and it's about the choice to show up and be real. In other words, it is about working on your daily personal brand that can allow you to beat the shame and the consequent disconnection with the people that is surrounding you: employees, managers or your colleagues.

Here are 4 top lessons that can allow you to live in a more authentic way, work on your personal brand and fight against any associated shame.

Our desire for connection is so strong that we are often afraid to reveal who we are really are. But the only way to combat shame and disconnection is taking the decision and having the courage to show ourselves. It is not something that you do once, it is something that should be a daily life decision.

Perspective and our inability to grasp it will always be a weakness in humans I believe. Though, taking on that perspective and offering a genuine desire to help while expecting nothing in return, is so powerful. More importantly, there is so much here that will improve your personal branding in perpetuity, I'm staggered more people don't make this a core focus. As Gary Vee says, the ROI on kindness is unparalleled. 

Everything starts from knowing that we are made of both strength and struggle. This simple premise can change the way of how we understand the decisions of others, we should be compassionate in understanding that each person has their own struggles.

Tasteful vulnerability is the foundation of authenticity. Consistently oversharing for example on social or in any form really, can actually make you seem fake or not trustworthy. By sharing with others through your passions though, you're likely to increase your credibility and allow you to build better relationships.

Often we get caught buy stuff, getting a job or living life to impress people we care little about. Worse yet, we live a life aligned to the expectations and opinions of our bestie, our brother our mum, which limits our minds and our potential. This lesson may sound obvious or even stupid, but I've heard it all too many time. A teenager choosing an engineering degree when really all they wanted to do was be a florist, a mechanic who wanted to be a photographer, a man who moves states or even countries to avoid having to "come out" to his parents. You know the people I'm talking about, or maybe you are the people I'm talking about? Your life is there and it is your decision to take it on and embrace it. The sooner you do the more likely you'll be happy.
Ensuring that we are living an authentic life means that we need to shift the mindset of vulnerability from a weakness to a strength. Your personal brand is about showing who you are without the fear of shame. Living with authenticity will allow you to connect better with everyone that surrounds you, from your house to your workplace.


Popular posts from this blog

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophistic

Digital Detox - My digital diet

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet. Why? Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week! Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced! Late every evening we'd return to the hotel - if  wifi was available - I would get my dige