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As announced in 2020, Google will be updating the way it ranks your website from May 2021. The update places user experience (UX) at the core of the influencer scale. So, building an amazing new site for a client or updating your existing one with the following UX principles, has never been more important. The 3 elements of page experience An awesome page experience ensures visitors are more efficient with the time spent on your website. Not only making it a better experience for the person but a more engaging one with your brand and/or business . The other side of the coin, a crappy experience, of course, equates to someone struggling to find what they’re looking for and wasting valuable time doing it. In essence there are 3 primary areas that Google will be focusing on in this update: Loading time – how speedy does your site appears. Interactivity – how speedy does your site respond to various inputs. Visual Stability – how much does your website layout move around while load...

Are QR codes really the answer?  Who would have thought when the National Cabinet (Australia's state and federal heads of) and their teams got together, to talk about a "state of the art" contact tracing system here in Oz, that was required to bridge the real world to the digital, that we’d land on QR codes... oh my. Today's genius  Think about where we're at with technology in 2021. All the genius we have access to from remote plant climate management like that offered by Roots Sustainable Agriculture. Tech for brain powered prosthetics. Or how about noses (yes, like the one on your face) with artificial intelligence (A.I) like that of Brainchip Holdings, which have the same sniff sensitivity to minute quantities of Volatile Organic Compounds (VOCs) as a dog's nose developed in 2017. These A.I. noses can, through smell, identify diseases including Parkinson's, cancers, kidney failure, multiple sclerosis and infectious diseases, such as, you guessed it, ...