Skip to main content

STOP. COLLABORATE AND LISTEN

Are QR codes really the answer? 

Who would have thought when the National Cabinet (Australia's state and federal heads of) and their teams got together, to talk about a "state of the art" contact tracing system here in Oz, that was required to bridge the real world to the digital, that we’d land on QR codes... oh my.

Today's genius 

Think about where we're at with technology in 2021. All the genius we have access to from remote plant climate management like that offered by Roots Sustainable Agriculture. Tech for brain powered prosthetics. Or how about noses (yes, like the one on your face) with artificial intelligence (A.I) like that of Brainchip Holdings, which have the same sniff sensitivity to minute quantities of Volatile Organic Compounds (VOCs) as a dog's nose developed in 2017. These A.I. noses can, through smell, identify diseases including Parkinson's, cancers, kidney failure, multiple sclerosis and infectious diseases, such as, you guessed it, COVID-19.

Yet, the humble QR code is what the "brains trust" has come up with, as our primary tech to our contact tracing issue... I wonder if creators, Japanese corporation Denso-Wave, would be thrilled about it or slap their collective faces at how we've bastardised its use?

Finding interesting ways of bridging the digital gap

Working with incredible leaders is something I’ve had no shortage of in years gone by. Being trusted and given true autonomy to explore solutions to business problems is why I'll forever be grateful for the professional purpose I've been given over and over. 
  • From creating a phone app that contacts emergency services, if needed, collects data for an insurance claim and registers what's required for a potential TAC claim for a law firm in 2010. 
  • Utilising a digital-only campaign in 2014/15 to test messaging and creative with the target audience, in what would set the creative behind a physical billboard. 
  • Using in-store GEO-beacons and location data in the above some campaign to establish where the billboards should be placed. 
  • Utilising virtual reality (VR) to showcase a detailed switchboard and components during a national roadshow in 2018, that would have otherwise have been impossible to showcase due to size, weight and cost. 
  • Or in 2020, using a good old fashioned social media and digital campaign to influence the changing of laws that govern nicotine use in Australia.
For all of the above-mentioned campaigns or projects, I or my team were proud to collaborate with tech leaders in the space or specifically hire people that would come in with a fresh perspective for the campaign itself.

The moral

Don't be like the national cabinet. There are often really interesting and effective ways to solve business problems, even using QR codes apparently, but there has to be a willingness to work with tech leaders in order to solve these problems. Limiting your options to just your immediate team, as great as they may be, is often exactly that, limiting. Who knows you may actually come up with something that changes the game, the industry or the world. The rewards for collaborating with technology, innovative and digital specialists through either hiring or consulting are huge.

In case you can't fight the urge to jump on board, here's a step-by-step guide on how to create wretched little QR codes, put together in 2011, enough said.


Comments

Popular posts from this blog

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophistic

She'll be right...

Having grown up in a house with 9 women at one point, all fiercely independent and powerful women at that, ensuring that "she'll be right" is something that's very important to me. Fostering an environment both socially as well as in the workplace that's inclusive enough, where women thrive and are given equal opportunity to develop as leaders, should be important to all of us. Stereotypical feminine qualities that are often seen as weaknesses in workplaces, communities and in politics nowadays, are the very same qualities that we should demand in all leaders. Nurturance, sensitivity, compassion, expressiveness, modesty, humility and of course empathy to name a few. Leaders wanted! We don't just need more females in leadership roles, we need more people in leadership roles to personify stereotypical female qualities. Maybe then, she'll be right... Post inspired by the UN Women Australia ad below