Are QR codes really the answer?
Who would have thought when the National Cabinet (Australia's state and federal heads of) and their teams got together, to talk about a "state of the art" contact tracing system here in Oz, that was required to bridge the real world to the digital, that we’d land on QR codes... oh my.
Yet, the humble QR code is what the "brains trust" has come up with, as our primary tech to our contact tracing issue... I wonder if creators, Japanese corporation Denso-Wave, would be thrilled about it or slap their collective faces at how we've bastardised its use?
Finding interesting ways of bridging the digital gap
- From creating a phone app that contacts emergency services, if needed, collects data for an insurance claim and registers what's required for a potential TAC claim for a law firm in 2010.
- Utilising a digital-only campaign in 2014/15 to test messaging and creative with the target audience, in what would set the creative behind a physical billboard.
- Using in-store GEO-beacons and location data in the above some campaign to establish where the billboards should be placed.
- Utilising virtual reality (VR) to showcase a detailed switchboard and components during a national roadshow in 2018, that would have otherwise have been impossible to showcase due to size, weight and cost.
- Or in 2020, using a good old fashioned social media and digital campaign to influence the changing of laws that govern nicotine use in Australia.