iAmDigital - Marketing. Innovation. Technology.

It's crazy that Amazon Alexa and Google Home still seem kinda new to many, the reality is though, voice technology dates back to the 1950s. However, it hasn’t been until the early part of the twenty-first century that we have really seen voice technology come into its own with huge leaps in computing power, vast amounts of data, advancements in AI and machine learning and investments from large enterprises. New innovative uses for voice-activated technology are seemingly ensuring a strong case for incorporating it in digital strategies. Being such a frictionless form of tech and improving all the time, it’s not hard to see why.  What do we mean by voice marketing? So, we know Alexa, Google Home, Siri, Cortana and their siblings have become everyday technology in the last few years, but voice marketing is about understanding how consumers use them. Currently, 50% of online searches are made via voice with almost 20% of browsing sessions being screenless! Businesses who want to remai...

" As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue. " - Yuval Noah Harari, Author.  After watching a robust panel discussion about the future of work last week, it got me thinking... Is there enough of a debate, of the ethical impact of technology? We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage. If intelligence is compulsory, is consciousness nonessential...? The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it ...