iAmDigital - Marketing. Innovation. Technology.

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophi...

Digital marketers and online specialists around the world (including yours truly) will talk about having an online presence, but you and me both know that you need to have more than just a presence. What you do with your online presence is reflective of your brand and the way you earn customer loyalty, regardless of whether you’re a B2C or B2B organisation. How loyal your customer is, is actually based on something quite simple, how your brand is perceived online and exactly what you’re offering. Remember, a competitor is merely 1 Google search away. Don’t just have a presence If your online presence is simply having a website and social media in place in a somewhat static form, the good news is that you do have a presence, the bad though…your presence sounds like it needs an injection of life. If you’re not making any updates, then you may just be getting as much out of your ‘presence’ as the guy who doesn’t have one at all. What should I post about? Try no...

QR code technology was created in 1994 by Japanese corporation Denso-Wave, initially QR codes were developed to track parts in vehicle manufacturing, though we have seen a resurgence in recent years in the realm of advertising. I always thought Wiki code , would have made a better ‘less techy’ name for the common QR code, either way if you would like to know how to make them, follow the guide below and you’ll be creating them in no time. According to statistics, the most popular operating system used to scan QR codes in Australia is a bit of a tight rope between Apple iOS and Android. The Apple iOS (iPhone) being the most popular, followed closely by the Android 4.0 (Linux system). As the popularity of QR codes in marketing grows in Australia, as will the reliance of using this medium as a quick and easy way to move dynamic content and material. Why use QR codes? We talk a lot about the social media revolution, think of QR codes like the content revolution, it’s a...

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...

Some say that if you wait until there is another case study in your industry or a case study at all, you'll be too late. If you can find the perfect case study, use it! Long ago, when modern day social media was merely crawling into our lives it was strange that management was still asking for a case study. Their requests were so specific that what they were actually looking for was a case study on either a competitor or ideally, one on their OWN COMPANY...umm ok?! Risk for reward In 2008 when I put the concept of social media forward to the executives of a major plaintiff law firm. It was a relatively new concept for most businesses; in fact many individuals in Australia were still in the experimental phase of it all. So anyway, I was asked for a case study to support the brief 2 page strategy on how social media (Facebook & YouTube in this instance) would work for them and how it would work for an Australian law firm. I can positively tell you, th...