Skip to main content

Facebook will change the face of mobile marketing




After having spent a few weeks in New York City and having spoken to some of the greatest minds in social media, search, tech start-ups, management and generally digital marketing (not to mention Mayor Bloomberg); what amazed me most was peoples inability to give credit where credit was due as far as Facebook was concerned (with the exception of David Karp, Founder of Tumblr).

Maybe it's just easier to pick on the elephant in the room, just like Nike was picked on in the 90s for using child labour, when Reebok, Adidas and Puma were all doing the exact same thing...or maybe it’s just ‘in/cool’ to bag Facebook; either way, I don’t agree.

So, Facebook went public on May 18 and it wasn't nearly highlighted enough about the point that this was a 'little old' tech start-up that just got valued at $100 billion; kudos to Facebook I say.

Facebook have a perceived ‘problem’ where they aren’t sure how – for the time being – they’re going to monetize mobile. This is possibly a great problem for them to have…for the industry anyway. Facebook have some great minds working there and it’s only a matter of time before they figure it out (if they want to) and when they do, be sure that they will change the face of mobile marketing/advertising forever…until the next best thing.


THE MORAL:
FACEBOOK KNOWS WHAT THEY'RE DOING; IN THE CASE THAY DON'T THEY'LL HIRE SOMEONE WHO DOES...INVESTORS & FANS, HAVE FAITH. 



Some stats on social media platforms that have gone public:
 Source: Yahoo Finance via KPCB, Bloomberg, FactSet, data as of 5/29/12

Comments

  1. I totally agree. Its been a long time coming that people started giving Facebook its long awaited due. Before Facebook, there were many social apps but only FB managed to rise to fame so quickly & go viral. Today, no other social marketing site can even compare to FB. At any given point of time, you can find at least a million or two people logged in to FB !!! Good post. :D

    Tweet Adder discounts | Tweet Adder discount code | http://www.internetmarketingtofreedom.com/leverage/tweet-adder-discount/

    ReplyDelete

Post a comment

Popular posts from this blog

SEO & Social Media Optimisation

SEO/SEM Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..??
Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong.
Factors to consider

Search engines have become a lot more sophisticated thes…

4 things to do first on social media

You have a website, now what?
It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first.
So below are 4 things to take care of first, on social media:
1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing).

Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here.

2. Get a copy of your company’s social media guidelines:
A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks.

3. Ask yourself thre…

Digital Detox - My digital diet

Spending a summer in Europe you can expect a few things, a good tan, sore feet from all the walking and shopping and to return home being a little heavier no thanks to the fabulous food. One thing I didn't expect, how much I would enjoy my digital diet.

Why?
Having data roaming switched off on my phone, meant it performed a little better than our phones did in the 90s. No internet access (unless at the hotel), no Facebook, Twitter, Instagram or YouTube. Most apps provided little if any help, and if you think this isn't hard, I urge you to try it, even for a week!

Though I thought my digital experience was being hindered, it wasn't until a week into it, somewhere in the south of Spain when I let go. I unequivocally accepted that there was no good reason I actually needed the internet. Not only was my digital experience not being hindered, but it was being enhanced!

Late every evening we'd return to the hotel - if wifi was available - I would get my digest of social medi…