Skip to main content

Facebook will change the face of mobile marketing




After having spent a few weeks in New York City and having spoken to some of the greatest minds in social media, search, tech start-ups, management and generally digital marketing (not to mention Mayor Bloomberg); what amazed me most was peoples inability to give credit where credit was due as far as Facebook was concerned (with the exception of David Karp, Founder of Tumblr).

Maybe it's just easier to pick on the elephant in the room, just like Nike was picked on in the 90s for using child labour, when Reebok, Adidas and Puma were all doing the exact same thing...or maybe it’s just ‘in/cool’ to bag Facebook; either way, I don’t agree.

So, Facebook went public on May 18 and it wasn't nearly highlighted enough about the point that this was a 'little old' tech start-up that just got valued at $100 billion; kudos to Facebook I say.

Facebook have a perceived ‘problem’ where they aren’t sure how – for the time being – they’re going to monetize mobile. This is possibly a great problem for them to have…for the industry anyway. Facebook have some great minds working there and it’s only a matter of time before they figure it out (if they want to) and when they do, be sure that they will change the face of mobile marketing/advertising forever…until the next best thing.


THE MORAL:
FACEBOOK KNOWS WHAT THEY'RE DOING; IN THE CASE THAY DON'T THEY'LL HIRE SOMEONE WHO DOES...INVESTORS & FANS, HAVE FAITH. 



Some stats on social media platforms that have gone public:
 Source: Yahoo Finance via KPCB, Bloomberg, FactSet, data as of 5/29/12

Comments

  1. I totally agree. Its been a long time coming that people started giving Facebook its long awaited due. Before Facebook, there were many social apps but only FB managed to rise to fame so quickly & go viral. Today, no other social marketing site can even compare to FB. At any given point of time, you can find at least a million or two people logged in to FB !!! Good post. :D

    Tweet Adder discounts | Tweet Adder discount code | http://www.internetmarketingtofreedom.com/leverage/tweet-adder-discount/

    ReplyDelete

Post a Comment

Popular posts from this blog

So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 
After watching a robust panel discussion about the future of work last week, it got me thinking...
Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.
If intelligence is compulsory, is consciousness nonessential...?
The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let&#…

Privacy, the New Cryptocurrency?

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al?
To understand that, we need to understand why people spend so much time on sites like Facebook.
5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking informationInterpersonal communicationSelf-expressionPassing timeEntertainment
Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand.
Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking isn't a strong suit, yet. The thing …