Skip to main content

Internet week – NEW YORK CITY

#IWNY - [MAY14-21]

So, I've been lucky enough to have been asked (umm, obviously accepted) to go to New York City for 2012 Internet Week..! Internet week I'm told, (and according to my research) is everything digital marketing and more on steroids!

Very very excited to be in the mix and more importantly it'sactually quite more exciting to be working for a company that's not only hungryto learn what new tools, techniques and best practices are floating around theworld, but are willing to allow me to go on a quest to find out!

Seriously looking forward to bringing back some big gems; not only for my employer, but for you! I mean, how often do you get to go to the city that is the epicentre of well...everything; with the objective to look beyond the holiday goggles and sponge it all up.

Event I’m MOST looking forward to:
The 7th Annual Conversational Marketing Summit
Working for a product based B2B, still reliant on print, this might be what the doctor ordered, though with an additional price tag of over $1K, it better deliver!

Event I’m LEAST looking forward to:
SEO for Bloggers
It starts at 6AM…that’s all.

Stay tuned people!


Comments

Popular posts from this blog

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophi...