Skip to main content

Facebook will change the face of mobile marketing




After having spent a few weeks in New York City and having spoken to some of the greatest minds in social media, search, tech start-ups, management and generally digital marketing (not to mention Mayor Bloomberg); what amazed me most was peoples inability to give credit where credit was due as far as Facebook was concerned (with the exception of David Karp, Founder of Tumblr).

Maybe it's just easier to pick on the elephant in the room, just like Nike was picked on in the 90s for using child labour, when Reebok, Adidas and Puma were all doing the exact same thing...or maybe it’s just ‘in/cool’ to bag Facebook; either way, I don’t agree.

So, Facebook went public on May 18 and it wasn't nearly highlighted enough about the point that this was a 'little old' tech start-up that just got valued at $100 billion; kudos to Facebook I say.

Facebook have a perceived ‘problem’ where they aren’t sure how – for the time being – they’re going to monetize mobile. This is possibly a great problem for them to have…for the industry anyway. Facebook have some great minds working there and it’s only a matter of time before they figure it out (if they want to) and when they do, be sure that they will change the face of mobile marketing/advertising forever…until the next best thing.


THE MORAL:
FACEBOOK KNOWS WHAT THEY'RE DOING; IN THE CASE THAY DON'T THEY'LL HIRE SOMEONE WHO DOES...INVESTORS & FANS, HAVE FAITH. 



Some stats on social media platforms that have gone public:
 Source: Yahoo Finance via KPCB, Bloomberg, FactSet, data as of 5/29/12

Comments

  1. I totally agree. Its been a long time coming that people started giving Facebook its long awaited due. Before Facebook, there were many social apps but only FB managed to rise to fame so quickly & go viral. Today, no other social marketing site can even compare to FB. At any given point of time, you can find at least a million or two people logged in to FB !!! Good post. :D

    Tweet Adder discounts | Tweet Adder discount code | http://www.internetmarketingtofreedom.com/leverage/tweet-adder-discount/

    ReplyDelete

Post a Comment

Popular posts from this blog

STOP. COLLABORATE AND LISTEN

Are QR codes really the answer?  Who would have thought when the National Cabinet (Australia's state and federal heads of) and their teams got together, to talk about a "state of the art" contact tracing system here in Oz, that was required to bridge the real world to the digital, that we’d land on QR codes... oh my. Today's genius  Think about where we're at with technology in 2021. All the genius we have access to from remote plant climate management like that offered by Roots Sustainable Agriculture. Tech for brain powered prosthetics. Or how about noses (yes, like the one on your face) with artificial intelligence (A.I) like that of Brainchip Holdings, which have the same sniff sensitivity to minute quantities of Volatile Organic Compounds (VOCs) as a dog's nose developed in 2017. These A.I. noses can, through smell, identify diseases including Parkinson's, cancers, kidney failure, multiple sclerosis and infectious diseases, such as, you guessed it,

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3.

She'll be right...

Having grown up in a house with 9 women at one point, all fiercely independent and powerful women at that, ensuring that "she'll be right" is something that's very important to me. Fostering an environment both socially as well as in the workplace that's inclusive enough, where women thrive and are given equal opportunity to develop as leaders, should be important to all of us. Stereotypical feminine qualities that are often seen as weaknesses in workplaces, communities and in politics nowadays, are the very same qualities that we should demand in all leaders. Nurturance, sensitivity, compassion, expressiveness, modesty, humility and of course empathy to name a few. Leaders wanted! We don't just need more females in leadership roles, we need more people in leadership roles to personify stereotypical female qualities. Maybe then, she'll be right... Post inspired by the UN Women Australia ad below