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Are you invisible to Google mobile?

Don't have a mobile/responsive site yet? Oops, you stuffed up.

April 21, 2015 doesn't only mark 81 years that people have been looking for the famous Loch Ness monster, but more importantly for some business',  it marks the end of you site showing up on Google's mobile search.

So if you haven't yet come to the 'mobile party' and optimised your website via either a mobile or responsive site, your website will be harder to find on Google than catching a glimpse of Nessy herself!

Starting today, Google expanded their use of 'mobile-friendliness' as a ranking signal. This is an attempt to assist users to find it easier to get relevant, high quality search results that are essentially optimised for their device.

They (Google) did give us fair warning on their blog at the start of the year so if you've been caught out, well, you're probably ranking where you should be.

Remember this old post from 2012 about where I was pleading with you to think mobile first? I hope you took note.

THE MORAL
YOU MUST THINK MOBILE FIRST. mCOMMERCE IS NOT ONLY THE FUTURE, IT'S THE PRESENT.
Google doodle on April 21, 2015

Here are a few stats on the effectiveness of mobile marketing you may enjoy





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So, if MOBILE was hosting a party, would you be invited?

To qualify for this party all you have to do is this:

At you company, simply think mobile first! By doing this, you won't only get an invite; mobile will be your best friend! So come along - there's room for all.

Not only is our mobile experience getting better and more engaging; our lives are getting better and more engaging.

Mobile makes us international Being a global citizen doesn't only mean our business' gets more exposure, but our personal lives do to! Last night I skyped a family member in Europe who was celebrating her birthday just before I headed out to dinner. Returning back home I jumped on Facebook and saw a few pics from the birthday lunch with all the family. I have never been so close to family overseas, especially considering , we only see each other every few years.

It's no different in business really, though there is still a slight preference for services to be delivered locally, when dealing with products, it's fair game wherever you are. …

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