Are you invisible to Google mobile?

Don't have a mobile/responsive site yet? Oops, you stuffed up.

April 21, 2015 doesn't only mark 81 years that people have been looking for the famous Loch Ness monster, but more importantly for some business', it marks the end of you site showing up on Google's mobile search.

So if you haven't yet come to the 'mobile party' and optimised your website via either a mobile or responsive site, your website will be harder to find on Google than catching a glimpse of Nessy herself!

Starting today, Google expanded their use of 'mobile-friendliness' as a ranking signal. This is an attempt to assist users to find it easier to get relevant, high quality search results that are essentially optimised for their device.

They (Google) did give us fair warning on their blog at the start of the year so if you've been caught out, well, you're probably ranking where you should be.

Remember this old post from 2012 about where I was pleading with you to think mobile first? I hope you took note.

THE MORAL
YOU MUST THINK MOBILE FIRST. mCOMMERCE IS NOT ONLY THE FUTURE, IT'S THE PRESENT.

Google doodle on April 21, 2015

Here are a few stats on the effectiveness of mobile marketing you may enjoy

Comments

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...

SEO & Social Media Optimisation

SEO/SEM Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophi...

iAmDigital - Marketing. Innovation. Technology.

Search This Blog