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Showing posts from 2018

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today?

I'm not addicted
Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser.

Ok, I'm addicted
Our addiction is so real but we can't quit, won't qui…

Privacy, the New Cryptocurrency?

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al?
To understand that, we need to understand why people spend so much time on sites like Facebook.
5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking informationInterpersonal communicationSelf-expressionPassing timeEntertainment
Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand.
Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking isn't a strong suit, yet. The thing …