Skip to main content

5 Principles for Developing Innovation


It's no surprise that many companies are desperate to be seen as innovative, customer-centric or digital disruptor's within their industry. What is surprising (and disappointing) is that some think they can 'check the box' by simply creating an innovation team and updating their corporate presentation to include phrases like "innovative culture", "digital disruption", and "emerging markets", with very little actually changing. As you very well know, updating your CRM system, running a course on agile or replacing your marketing automation platform, doesn't put you ahead of the curb you're chasing. Most of the time, it's as deep seeded as a culture change and company ethos shift that that needs to take place.

Most forms of innovation, are simply taking an existing problem that your customers or even staff have and solving it. Sometimes, that means solving problems they never knew they had to begin with.
"Customers can't tell you about a future they don't know yet, but they can tell you about unresolved problems that you can get to work on." - Jeff Bezos 
Below are 5 principles that can help you develop innovation in any organisation.

1. Actively seek out good problems

To be an innovator, you don't necessarily need a great idea, you just need a great problem to solve. Most of the best innovative companies in the world started out merely trying to solve a problem i.e. Wordpress, Google, Apple, etc.

Organisations often ask their customers "what can we do to help you more?" Customers can't tell you about a future they don't know yet, but they can tell you about unresolved problems that you can get to work on.

2. Choose problems that suit your organisation's capabilities, culture & strategy

Copying the visible part of a successful company, won't get you very far. For example, the merging of design and technology was an obsession for Steve Jobs, so he built a company around that ethos. Google are well publicised as offering employees '20% time', though if an organisation simply offered their employees that they yield the same benefit? ðŸ¤” Better yet, would anyone dropping out of Harvard expects the same success as Mark Zuckerberg or Bill Gates?

The most important drivers of success, are the things that we can't always see in people or organisations, things such as capabilities, culture and strategy! Might sound a little old school, but it's true.

3. Ask the right questions to map innovation

Questions like, how well are the problem defined or better yet, how well is the domain defined? Something as simple as that can help either flesh out the solution or assist in leveraging an existing one.

4. Leverage existing platforms and superior experiences

"Power no longer resides at the top of the value chain, but at the centre on networks. That's why collaboration is becoming the new source of competitive advantage." - Greg Satell (Author, Speaker, Innovation Advisor, Harvard Business Review)
Becoming a trusted advisor or if possible, an indispensable partner is the best way to becoming dominant in your field or industry. The fact is, regardless of your organisation's size, market share or assets, it cannot go at it alone. No matter what!

One Australia company that has been trying to do this for years is Telstra. Having been previously part of the partnership network, I can confidently say that they do some aspects, really well and others not quite. Microsoft, another company that has really changed gears over the last 5 years and have very much become an important partner for organisations all over the world.

5. Build a collaborative culture and think differently

In the past, it was acceptable and encouraged to design a business for scale, control and efficiency. In case your team of upper management hadn't noticed, times have changed! Businesses now need to design themselves for agility, empathy and interconnectedness i.e. build a collaborative culture!!
"Love and trust your staff. Be kind, respectful and share the same DNA, and employees will go the extra mile for your customers. This inspires innovation." - Gary Vaynerchuk

THE MORAL: INNOVATE OR DIE.
Labels:

Popular posts from this blog

Technology. Freedom or Addiction?

While there is no shortage of claims of how there will be nothing a human will be able to do better than our AI counterparts in the future, the real question is, what is the actual overarching goal of technology today? I'm not addicted Whatever happened to technology enabling us to better live our lives, by keeping us better informed, connected and empowered? Instead, I feel we are heading down this path of acceptable addiction, where I download an app to help manage my apps. Where I use a SaaS (software as a service) that helps me use another piece of software as well as offer a service. Where I jump on Facebook to 'connect with loved ones' and find myself sucked into a number of rabbit warrens littered with cat videos, conspiracy theorists, memes, birds with arms and generally content design to keep me clicking, watching, consuming all while my details are pawned off to the next advertiser. Ok, I'm addicted Our addiction is so real but we can'...
Post a Comment
Read more

4 things to do first on social media

You have a website, now what? It's still somewhat surprising, that businesses (both online & traditional) are still in the dark about social media and what to do first. So below are 4 things to take care of first, on social media: 1. Get access: Is your I.T. department part of the silly bunch who still blocks YouTube, Facebook or Twitter? A study conducted by The University of Melbourne has found that, basically, you’re 9% more productive then someone who doesn’t surf the web (non-work related surfing). Video sum up of the study (University of Melbourne): http://youtu.be/Ga-8__7tgkE if you prefer to read about it, click here . 2. Get a copy of your company’s social media guidelines: A quick search on Google, for some of the bigger companies such as Telstra, Deloitte, etc have their internal social media guidelines available for download, and if you’re lucky enough to develop guidelines for your company, remind everybody they are called guidelines, not roadblocks. 3. ...
2 comments
Read more

SEO & Social Media Optimisation

SEO/SEM   Often people are confused by search engine optimisation and search engine marketing, so let me put it simply…good SEO incorporates SEM amongst other factors and good SEM incorporates SEO, in fact, if good SEM doesn’t incorporate SEO, then I would drop the ‘good’ and replace it with ‘not so good’ and if you’re not taking advantage of SEM when doing SEO, to at least fill in the gaps of your SEO, then your SEM still needs work and you’re probably spending too much on your SEM. Oh, and let’s not forget that if your SEM doesn’t incorporate SEO then you’re not maximising your impressions, ranking, CTR, cost and you’re certainly not appearing in that yellow highlighted “money can’t buy” area of the SERPs, which means both your SEO and SEM need to be reviewed. Simple right..?? Fact: SEO/SEM is not simple to most people, if you don’t have a digital expert looking at this, then you’re likely to be doing it wrong. Factors to consider Search engines have become a lot more sophi...
5 comments
Read more