iAmDigital - Marketing. Innovation. Technology.

It's no surprise that many companies are desperate to be seen as innovative, customer-centric or digital disruptor's within their industry. What is surprising (and disappointing) is that some think they can 'check the box' by simply creating an innovation team and updating their corporate presentation to include phrases like "innovative culture", "digital disruption", and "emerging markets", with very little actually changing. As you very well know, updating your CRM system, running a course on agile or replacing your marketing automation platform, doesn't put you ahead of the curb you're chasing. Most of the time, it's as deep seeded as a culture change and company ethos shift that that needs to take place. Most forms of innovation, are simply taking an existing problem that your customers or even staff have and solving it. Sometimes, that means solving problems they never knew they had to begin with. "Customers ...

Why are we so willing to surrender our time and personal data for free, online, to monopoly type companies like Facebook, Google, et al? To understand that, we need to understand why people spend so much time on sites like Facebook. 5 Drivers of Online Activity Anyone studying digital marketing, development of websites and/or apps, knows that there are five typical activities that drive online activity: Seeking information Interpersonal communication Self-expression Passing time Entertainment Is Privacy the New Cryptocurrency? These days, we tell ourselves that our privacy is sort of like currency that we trade with corporations in exchange for innovation and technology. Doesn’t help that those same corporations have a ravenous hunger for our data and to keep us in engaged, continue to collect more on us than we even understand. Nowadays, Facebook is one of the few sites that successfully delivers all five of the above, albeit it, information seeking...