Sunday, 1 February 2015

Coles & Woolies Vs Kogan Pantry?

 
Isn't it funny how in the online space, the biggest threats typically comes from the most unlikely sources. Coles and Woolworths have been so pre-occupied with holding market share against relatively newcomer Aldi that they may have fallen even further behind, online at least.

Cue Kogan Pantry.

In a strike of (what initially looks to be) genius, Ruslan Kogan the independent online king of electrical goods, now seems to be moving in on new territory, tackling our pantries!

Ok so 'threat' was maybe a little loosely used earlier and though Kogan has promised to offer half price 'pantry' goods in an attempt to save us money at the till, an initial offering of only 600 products isn't really going to do much as far as market share goes.

I just love the fact that the likes of Kogan Pantry, Instacart, GroceryRun and co. are managing to shake things up in this space.

What does this mean for the industry?
Initially, not a great deal, even global giant Aldi who's been operating for a few years now and only just increased its share to 10.3%. Like anything, it will take time, but as other Kogan Pantry type retailers pop up and Coles & Woolworths begin to tighten their belts in the coming decades, we will no doubt see more creativity coming from the 2 giants in this space.

Proportion of all grocery dollars spent at each supermarket (Roy Morgan Research)
Explore & Compare


THE MORAL
THERE IS ENOUGH TO GO AROUND. DON'T LIMIT YOURSELF TO YOUR INDUSTRY. OFFERING CUSTOMERS WHAT THEY WANT AND PROVIDING A GREAT EXPERIENCE WILL ALWAYS HOLD YOU IN GOOD STEAD.


Wednesday, 14 January 2015

Wait...I want to see this ad - Seek’s 'Make it count' campaign


I'm continuously on the look-out for creative ads on YouTube that inspire me not to choose the 'skip ad' option; more so, those that actually get me to click through and be glad I did.

New in 2015, SEEK have partnered with Clemenger BBDO (the mob also responsible for MYER's very fresh 2014 'Find Wonderful' campaign) to inspire Australians to reflect on their current career and move closer to that, which inspires them. After all, we only spend about 13 years at work...so make it count.

Watch the Full SEEK ad

The accompanying interactive tool that's been created, displays the key campaign messaging in an interesting way, have a look, it's pretty cool.

Launch the SEEK interactive tool

It's a tough gig for agencies trying to tailor an already existing ad for YouTube, especially knowing that people typically use those 5 seconds to position their mouse or finger over the 'skip ad' option ready to pounce. 

Though this is a magnificently clever campaign, I wonder if it will actually inspire people to use SEEK to find their passion, or simple get them to seek their passion using other tools like Linkedin et al? 

THE MORAL
LIKE ANY CONTENT OR MESSAGE, THE BEST PERFORMING WILL ALWAYS BE THAT, WHICH IS TAILORED FOR THE CHANNEL AND AUDIENCE. SEEK, WE SALUTE YOU.



Friday, 28 November 2014

Alibaba Vs Amazon - The battle of the online retailers

Amazon Vs Alibaba (image from xcluesiv.com)
image credit: xcluesiv.com
Not since Rocky lined up against the Russian, has there been a bigger East vs West battle brewing, as the online retailers Alibaba and Amazon get ready to do battle. One thing’s for sure, it’s going to be exciting for consumers and investors alike.

Based on my recent dealings with Alibaba, they need a serious boost in their communication with clients, to be in the same league as the American giant. So far, the score for me, is 6 – 1 in favour of Amazon (it's a soccer/football reference, so 5 goals is a fair drubbing).

It will be interesting to see where Alibaba invests, as it moves into a stage of hyperactivity of acquisition.

Looking merely at the IPO or potential profits, you might be quick to side with the newcomer, but don't be fooled, to get ahead of Amazon, Alibaba will have to make some changes. Have you tried buying something from Alibaba...eek!

What I believe it will come down to for the two juggernauts:
1. Customer experience & satisfaction
2. Communication
3. Local investment (investment strategy)
4. Pricing strategy
5. Shipping (last, but certainly not least)


THE MORAL
WATCH THIS SPACE.
Source Article: CNBC.com