Wednesday, 12 February 2014

Did Samsung finally get it right?! (an Apple story)

I was on my phone whilst watching TV on a Wednesday night, when my attention was drawn to a commercial that used a quote from one of my favourite films of the 80s, Dead Poet’s Society.

Intrigued by the ad, I quickly established it was an ad for a tablet. As I allowed myself to feel inspired by its vibe I thought to myself, "Samsung, you finally got it right!". 

Emotions continued to stir, as I quickly spared a thought for the lonely Galaxy tablet I had in my bottom draw at work and the lack of respect I had given it. Then the quote from Walt Whitman begins, as do the chills, I think to myself, "Thank you Samsung", followed by "What is my verse going to be?".

The ad concludes with the following...


“...Apple. I should have known.” I whisper.

Considering Samsung spent more than triple what Apple did on advertising in 2013; I would say, Samsung is likely to get there eventually, but will they ever get it as right as this ad?

The transcript:
"We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless – of cities filled with the foolish. What good amid these, O me, O life?  
Answer. That you are here – that life exists and identity; 
That the powerful play goes on, and you may contribute a verse."  
"That the powerful play goes on, and you may contribute a verse." 
What will your verse be?
The commercial:
http://youtu.be/jiyIcz7wUH0 


THE MORAL:
MAKE IT COUNT. TO QUOTE PICASSO,
"A GOOD ARTIST COPIES. A GREAT ARTIST STEALS."
SAMSUNG, YOU ARE MERELY GOOD. APPLE, YOU ARE GREAT!

The Sources:

The Disclaimer
I do not undertake, condone or appreciate when people use their iPad to take photos. Though Apple somehow make it look okay in this commercial.




Monday, 14 October 2013

5 Steps to Building a Business Case for Any Project


It's amazing at just how many professionals struggle to articulate the vision of a proposed project. Not being able to articulate the passion, the objective or the reasons for a project can sometimes come down to not knowing where to start or just being lazy. Follow these 5 steps, to assure you head in the right direction.

1. Establish clear and measurable project goals
Too many times, poorly defined business problems become a hindrance in progression. Simply putting pen to paper with a few objectives is always a step in the right direction. This can apply to a project, strategy, department or even a personal vision.

2. Align business and technology goals
This can sometimes be the difficult part, as this is where the breakdown in communication comes into play. Aligning business and technology goals may simply be, suggesting the use of existing infrastructure, budget or resources and highlighting the benefits of doing so. A business case doesn't always have to be about the release of more money. Just acting as a plan that takes into account the realistic expectations of the stakeholders of a project is sometimes enough.

Communication can help share a vision or principle, which extends to both within the team and externally.

Failing to do this step correctly can sometime create the perception of hidden agendas (An undisclosed plan, especially one with an ulterior motive [1]). Purposely leave this part out (sadly, not to uncommon) and that perception may simply be a keen observation.

3. Establish team roles and responsibilities
Defining team roles and aligning people and budget to a project's needs, not only eliminates any lack of clarity, but helps with buy in and accountability. This also eliminates the ownership from the project manager to the team. That way people don't feel like the project manager is getting all the credit.

No doubt, we have all been part of teams where people are so thirsty for credit they will take it from the easiest place, their subordinates. These are normally the same people with the hidden agendas. Following these steps though, will definitely help you avoid this and give more clarity to everything you do.

4. A milestone driven process with clearly defined deliverables
A common obstacle is the breakdown in the process. Be sure to not only implement but iterate, and re-iterate when required, the milestones and deliverable. Done is better than perfect.

5. Manage risk proactively
Pointing out the risks in a business case and/or strategy ensures that you don't open yourself up to people taking the wind out of your sales and pointing them out for you. The only way to combat mistaken assumptions and unanticipated risks is to have a well-defined approach to them and respond to change effectively, recognising the inevitability upfront.

Support your beliefs and influence people
Along with building a strategy, creating a business case is one of the most important skills for any professional. All it means is that you have the ability to support your beliefs and influence people.

THE MORAL
CLARITY IS KEY! BEING AS TRANSPARENT IN YOUR WORK, AS POSSIBLE, YOU'LL FIND THAT YOU NOT ONLY EMPOWER THOSE AROUND YOU, BUT PEOPLE WILL BEGIN TO NATURALLY LOOK TO YOU AS A LEADER.

[1] - source: thefreedictionary.com


Tuesday, 17 September 2013

Do You Have The 10 Powers Of a Social Media Superhero?

As most of you already know, being good at social media isn’t about making sure you post to every network you dabble in. The timeliness of the response is essential, more so the ability or patience to hold off on the hard sell. In fact, here’s a quick rule for you to follow if you’re unsure on whether to post it or not. Can you actually picture the exact type of person the post will be of interest to? No? Well, stop spamming my feed and don’t post it!

Being a genuine ‘peoples person’ is all that’s required to be a social media superhero. Below are the 10 superpowers of the greatest social media marketers, above all though, be engaging, educational and entertaining.