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Consciousness Vs Intelligence - The Future of Work

"As long as consciousness and intelligence go hand in hand, which is more important, will always be a popular discussion point for philosophers. With the pace that technology at today, it's quickly becoming an urgent political and economic issue." - Yuval Noah Harari, Author. 

After watching a robust panel discussion about the future of work last week, it got me thinking...

Is there enough of a debate, of the ethical impact of technology?
We are not only developing intelligence but a form of intelligence that is no longer reliant on consciousness. Whether it's playing games or driving cars, a computer via machine learning can now evaluate patterns better than we can. This has the potential to make us and our usefulness, about as redundant as the horse and carriage.  

If intelligence is compulsory, is consciousness nonessential...? The fact is, companies all over the world are already valuing intelligence more highly than consciousness. Is it really that simple though? Let…
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It's Been a While, Let Me Explain...

So, I suddenly wake up and realise. I missed most of 2015. Not to mention all of 2016 and 17.

My last post (here at least), was mid-2015... In technological terms, that's about 3 decades. Like many things, life got in the way, yadda, yadda, yadda, now here we are about to sign off on 2017.

Here are some of the events I missed, during that time:

SpaceX lands the Falcon 9 rocket - the first reusable rocketScientists discover a previously unknown species of early human in South Africa known as Homo naledi Princess Charlotte of Cambridge is born while B.B. King, Jackie Collins and one my heroes Ron Clarke diedOur smartphones started to sense pressureDriverless cars were being tested on our roadsApple Watch and Apple Pay is releasedScientists culture brain matter in a lab1 Bitcoin was worth about $500 and finally being accepted by some banks North Korea starts annoying the UNNo ones thinks for a second, that Donald Trump could actually be presidentDonald Trump is elected presidentThe Bre…

The Best Top 10 Tech Tips!

There is nothing like knowing a good computer shortcut that helps you do things a little faster. It turns out though, most of these aren’t common knowledge, so here they are, my top 10!

1. Charge your smart phone quicker and smarter [MOBILE DEVICE]
Heading out in a few minutes and your phone's flat? Switch to 'Airplane Mode' and plug it in to charge. It'll do a high speed charge that will give you those extra few minutes you beg for sometimes.

2. Save time and space-bar to scroll! [DESKTOP]
Please stop reaching for that mouse to scroll up or down when you're browsing the net, simply tap the space-bar to go down or Shift + space-bar to scroll up. Yes, this will also work on a MAC or any computer with a browser. So go on, try it.

3. Bigger/smaller text [DESKTOP]
Another one for when you're on the web and the text or image is too small. Hold down the Control button (Command  on Mac) and tap the plus (+) button to zoom in. To zoom out, just hold the control and tap t…

Are you invisible to Google mobile?

Don't have a mobile/responsive site yet? Oops, you stuffed up.

April 21, 2015 doesn't only mark 81 years that people have been looking for the famous Loch Ness monster, but more importantly for some business',  it marks the end of you site showing up on Google's mobile search.

So if you haven't yet come to the 'mobile party' and optimised your website via either a mobile or responsive site, your website will be harder to find on Google than catching a glimpse of Nessy herself!

Starting today, Google expanded their use of 'mobile-friendliness' as a ranking signal. This is an attempt to assist users to find it easier to get relevant, high quality search results that are essentially optimised for their device.

They (Google) did give us fair warning on their blog at the start of the year so if you've been caught out, well, you're probably ranking where you should be.

Remember this old post from 2012 about where I was pleading with you to think …

Top 3 startups for 2015

Here's a list of 3 startups, which are not only inspiring but why I think they will be mega-important in the coming years.
1. gThrive (www.gthrive.com) - Silicon Valley CA
The What? gThrive have created wireless sensors that farmers can insert in the soil and it dynamically transmits details about the soil condition to the farmer. The farmer then uses this data to optimise the use of water & energy, in various locations of their crop(s).
The Why? This is by far the most excising innovation for farmers in areas where water is scarce, such as much of Australia.
With kits starting from only $3K, the investment makes perfect sense for farmers. The developers have evidence to show that the system pays for itself in only 12 months. Just think about the possibilities with all the soil data being collected.
2. Be-Bound® (www.be-bound.com) - Silicon Valley CA
The What? This innovative cloud technology allows you to connect to the internet in areas where there is no Wi-Fi, 2G or 3G service b…

Coles & Woolies Vs Kogan Pantry?

Isn't it funny how in the online space, the biggest threats typically comes from the most unlikely sources. Coles and Woolworths have been so pre-occupied with holding market share against relatively newcomer Aldi that they may have fallen even further behind, online at least.

Cue Kogan Pantry.

In a strike of (what initially looks to be) genius, Ruslan Kogan the independent online king of electrical goods, now seems to be moving in on new territory, tackling our pantries!

Ok so 'threat' was maybe a little loosely used earlier and though Kogan has promised to offer half price 'pantry' goods in an attempt to save us money at the till, an initial offering of only 600 products isn't really going to do much as far as market share goes.

I just love the fact that the likes of Kogan Pantry, Instacart, GroceryRun and co. are managing to shake things up in this space.

What does this mean for the industry?
Initially, not a great deal, even global giant Aldi who's been…

Wait...I want to see this ad - Seek’s 'Make it count' campaign

I'm continuously on the look-out for creative ads on YouTube that inspire me not to choose the 'skip ad' option; more so, those that actually get me to click through and be glad I did.

New in 2015, SEEK have partnered with Clemenger BBDO (the mob also responsible for MYER's very fresh 2014 'Find Wonderful' campaign) to inspire Australians to reflect on their current career and move closer to that, which inspires them. After all, we only spend about 13 years at work...so make it count.

Watch the Full SEEK ad

The accompanying interactive tool that's been created, displays the key campaign messaging in an interesting way, have a look, it's pretty cool.

Launch the SEEK interactive tool
It's a tough gig for agencies trying to tailor an already existing ad for YouTube, especially knowing that people typically use those 5 seconds to position their mouse or finger over the 'skip ad' option ready to pounce. 
Though this is a magnificently clever campa…