Friday, 20 March 2015

Top 3 startups for 2015

Here's a list of 3 startups, which are not only inspiring but why I think they will be mega-important in the coming years.

1. gThrive (www.gthrive.com) - Silicon Valley CA

The What?
gThrive have created wireless sensors that farmers can insert in the soil and it dynamically transmits details about the soil condition to the farmer. The farmer then uses this data to optimise the use of water & energy, in various locations of their crop(s).

The Why?
This is by far the most excising innovation for farmers in areas where water is scarce, such as much of Australia.

With kits starting from only $3K, the investment makes perfect sense for farmers. The developers have evidence to show that the system pays for itself in only 12 months. Just think about the possibilities with all the soil data being collected.

2. Be-Bound® (www.be-bound.com) - Silicon Valley CA

The What?
This innovative cloud technology allows you to connect to the internet in areas where there is no Wi-Fi, 2G or 3G service by using the most reliable network service available today, SMS. Using the SMS network as a transport layer, it exchanges information between the web and your smartphone, increasing internet coverage dramatically. 
We started with a simple observation: everybody has faced connection issues, even in covered areas like the train, the subway, indoor or any other areas with low connectivity.” stated Albert Szulman, CEO of Be-Bound®.
The Why?
Being mobile, is something most of us take for granted, yet currently, over 3 billon mobile phone users around the world are unable to access the net. This technology has the power to connect them in an effective and economical way.
Be-Bound® is a very simple idea: Connect everyone to the mobile internet, everywhere. NOW.
3. Compte Nickel (www.compte-nickel.fr) - France

The What?
An innovative debit card (MasterCard) that is sure to change the face of banking for the middle to lower class society that struggle with the existing bank fees.

The Why?
In only 5 minutes, this service allows you to sign up for an international bank account number and debit card. For a small flat fee of €20 per year, this then allows you to do any regular banking transaction that you can do with a regular credit/debit card, at no cost.

It’s no surprise that Compte Nickel has already been immensely popular with middle-class French.

MORAL
WITH ALL THE DIGITAL TOOLS AT OUR DISPOSAL, WE NEED TO STRIVE TO LIVE IN A MORE QUALITATIVE WORLD AS OPPOSED TO A QUANTITATIVE ONE. THIS WILL ALLOW US AS A SOCIETY, TO DO MORE WITH LESS.





Sunday, 1 February 2015

Coles & Woolies Vs Kogan Pantry?

 
Isn't it funny how in the online space, the biggest threats typically comes from the most unlikely sources. Coles and Woolworths have been so pre-occupied with holding market share against relatively newcomer Aldi that they may have fallen even further behind, online at least.

Cue Kogan Pantry.

In a strike of (what initially looks to be) genius, Ruslan Kogan the independent online king of electrical goods, now seems to be moving in on new territory, tackling our pantries!

Ok so 'threat' was maybe a little loosely used earlier and though Kogan has promised to offer half price 'pantry' goods in an attempt to save us money at the till, an initial offering of only 600 products isn't really going to do much as far as market share goes.

I just love the fact that the likes of Kogan Pantry, Instacart, GroceryRun and co. are managing to shake things up in this space.

What does this mean for the industry?
Initially, not a great deal, even global giant Aldi who's been operating for a few years now and only just increased its share to 10.3%. Like anything, it will take time, but as other Kogan Pantry type retailers pop up and Coles & Woolworths begin to tighten their belts in the coming decades, we will no doubt see more creativity coming from the 2 giants in this space.

Proportion of all grocery dollars spent at each supermarket (Roy Morgan Research)
Explore & Compare


THE MORAL
THERE IS ENOUGH TO GO AROUND. DON'T LIMIT YOURSELF TO YOUR INDUSTRY. OFFERING CUSTOMERS WHAT THEY WANT AND PROVIDING A GREAT EXPERIENCE WILL ALWAYS HOLD YOU IN GOOD STEAD.


Wednesday, 14 January 2015

Wait...I want to see this ad - Seek’s 'Make it count' campaign


I'm continuously on the look-out for creative ads on YouTube that inspire me not to choose the 'skip ad' option; more so, those that actually get me to click through and be glad I did.

New in 2015, SEEK have partnered with Clemenger BBDO (the mob also responsible for MYER's very fresh 2014 'Find Wonderful' campaign) to inspire Australians to reflect on their current career and move closer to that, which inspires them. After all, we only spend about 13 years at work...so make it count.

Watch the Full SEEK ad

The accompanying interactive tool that's been created, displays the key campaign messaging in an interesting way, have a look, it's pretty cool.

Launch the SEEK interactive tool

It's a tough gig for agencies trying to tailor an already existing ad for YouTube, especially knowing that people typically use those 5 seconds to position their mouse or finger over the 'skip ad' option ready to pounce. 

Though this is a magnificently clever campaign, I wonder if it will actually inspire people to use SEEK to find their passion, or simple get them to seek their passion using other tools like Linkedin et al? 

THE MORAL
LIKE ANY CONTENT OR MESSAGE, THE BEST PERFORMING WILL ALWAYS BE THAT, WHICH IS TAILORED FOR THE CHANNEL AND AUDIENCE. SEEK, WE SALUTE YOU.